Effective Online Marketing

Presentation by
Belinda Jackson
www.webchameleon.com.au

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 What we’ll be covering today;

• 3 P’s for Successful Online Marketing

• Online Visibility
• Business Blogging
• Social Media
• Email Marketing

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 3 STEPS to Online Success
PRESENCE
An effective Online Presence (Web Site)
+
PROMOTION
Incoming Traffic (Prospects) to your Web Site
+
PERSUASION
Conversion of Leads (Prospects) into Customers

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 =
An Online Presence that
generates Sales to make Money
& Profit for your Business

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 PRESENCE
Online Presence is more than your website. An
effective website is essential but you also need to
have ‘Online Visibility’

• WEBSITE
• BUSINESS BLOG
• SOCIAL MEDIA

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com
 BUSINESS BLOGGING

• BLOG = Web Log

– Displays content in chronological order
– Most Recent at Top
• Just another type of Website
• Post Text, Images, Video, Audio
• Free or Low Cost
• RSS – Subscribe to Updates

Web Chameleon’s Blogging Training Program - www.businessbloggingprogram.com

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com
 The Power of Blogging for Business
• Provides Web Presence
• Easy to Manage (built in CMS)
• Low Cost Lead Generation
• Great for SEO – Google Loves Blogs
• Builds Credibility & Expert Status
• Communication with Market
EASY SEO
www.businessbloggingprogram.com

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Social Media

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Social media is content created by people using highly accessible and
scalable publishing technologies. At its most basic sense social media is a
shift in how people discover, read and share news, information and content.

It is a fusion between sociology and technology – allowing people to connect

in the online world to form relationships for both personal and business .
• Blogs
• Video

• Social Networks
• Podcasts
• Wiki’s
• Bookmarking
• Virtual worlds
• Forums and message boards
www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com
 Benefits of Social Networking Online

• Online Visibility
• to your target market
• to Media
• to joint venture opportunities
• Generate leads to your Website & Business
•Become known as an expert in your industry
• Information Gathering
• Relationship Building

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Word of Mouth & Referral Marketing
through Social Media

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Twitter
• Approx 12 million worldwide users
• Fast Growing Social Network
• Lots of Media Attention
• www.twitter.com

Connect with me at
www.twitter.com/webchameleon

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Facebook
• Approx 130 million worldwide users
• Estimated 4.7 million Aussies!
• Fast Growing Social Network
• Lots of Media Attention
• www.facebook.com

Connect with me at
www.facebook.com/webchameleon

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 LinkedIn
• 40 million worldwide users
• Business Oriented Network
• www.linkedin.com

Connect with me at
www.linkedin.com/in/webchameleon

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Tips for Social Networking
• Get Started - Register
• Add relevant information to your profile
including your website and blog link/s
• Search for contacts & add to your network

• Interact – comments, offer help etc

• Post Status Updates regularly
• Cross publish your Blog posts (if relevant)
• Share Resources (web links etc)

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 PERSUASION

Email Marketing
Convert & Retain your ideal clients using a simple
EMAIL NEWSLETTER once a month.

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 EMAIL MARKETING
Email Marketing is a form of direct marketing
which uses Email as a means of communicating
messages to your clients.

Email Marketing = Relationship Marketing by Email

Conversion of Prospects to Clients over time via
regular EMAIL communications

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com
 7 Reasons to publish an
EMAIL NEWSLETTER
1. Stay in Touch
2. Maximize Website Effectiveness
3. Low Cost
4. Build Trust & Credibility
5. Promote Products & Services
6. Track Results
7. Save time – get your message to many
people at once.

Ultra Low Cost Lead Conversion

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com
 Special Deals & Postcard - Email Marketing

Perfect for Product based, Retail & Hospitality

• Exclusive Email Offers

• Last minute special offers
• Generate traffic & customers
• Promote products & services
• Increase Profits & Sales

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Email Marketing – Best Practices
Text Emails Vs HTML Emails

HTML Email

Text Email

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 SPAM COMPLIANCE

Consent
Unsubscribe
Identify

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 Opt-In Subscribers from your
Website

Consider providing an Incentive:

Free Gift, eg
• Free Report or E-Book
• Discount or Special Offer

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 Email Marketing – Best Practices
• Provide Good Quality Content that recipients will be
pleased to receive

• Sender Reputation!!

• Giving Vs Promotion – use the 80/20 rule

• Provide an Offer & encourage Action

• Effective Subject Line

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 EMAIL PUBLISHING

www.chameleon-mail.com

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com

 RESOURCES

Belinda’s Websites & Services;

– www.webchameleon.com.au
– www.chameleon-mail.com
– www.creatingonlinesuccess.com
– www.businessbloggingprogram.com

www.webchameleon.com.au | www.chameleon-mail.com | www.blogbybelinda.com | www.creatingonlinesuccess.com