Total number of DTH subscribers in India: 2.

5 crore (July,2010)

S.No.. DTH service provider DTH subscribers

1. Dish TV 64 lakhs

2. Sun Direct DTH 58 lakhs

3. Tata Sky 55 lakhs

4. Airtel Digital TV 33 lakhs

5. Big TV DTH 30 lakhs

6. Videocan D2H

7. DD Direct Plus

HIGHLIGHTS:

 Dish TV is the number one DTH service provider in India.

 Airtel Digital TV is the fastest growing DTH operator in India while Sun
Direct is the fastest growing perator in South India.

FUTURE::

 India will become the largest direct-to-home (DTH) market in the

world in terms of subscribers by 2012, overtaking the US,
according to a study by Media Partners Asia (MPA).

 The number of Indian DTH subscribers will reach 58 million by

2020, and 45 million by 2014 from a net installed base of 17
million in 2009.

 Pay television industry sales in India are also seen growing to

$12.1 billion by 2014 and 18.5 billion by 2010.

 Most direct-to-home (DTH) satellite pay-TV operators will start

 making money after 2013.

 MPA projections indicate that Pay-TV penetration will grow to

more than 90 per cent in the long-term from 78 per cent in 2009.

 Cable will retain 70 per cent market share by 2014, falling to 64

per cent by 2020, while DTH will scale up to almost 35 per cent
share long-term, the report said.

 Total pay-TV subscription revenues in India will grow at an

average annual rate of 14 per cent over the next five years and
10 per cent over the next decade, reaching $8 billion by 2014 and
more than $12 billion by 2020.

 MPA sees the total pay-TV advertising market reaching $3.2

billion in 2014 and $5.1 billion by 2020, helped by a resurgent
economy, an expanded pay-TV market and growth of regional
media.