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    Detergent Powder Brands IN India

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    Vikram Kasbekar
    The document discusses the segmentation of the detergent powder market in India. It is divided into premium brands like Ariel and Surf that are more expensive, mid-priced brands like Surf Excel and Tide, and mass market brands that target rural areas like Wheel, Fena, Nirma, and Ghadi. Nirma washing powder is described as the most widely distributed detergent powder brand in India, being preferred by rural consumers.

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    Detergent Powder Brands IN India

    Uploaded by

    Vikram Kasbekar
    45 views16 pages
    The document discusses the segmentation of the detergent powder market in India. It is divided into premium brands like Ariel and Surf that are more expensive, mid-priced brands like Surf Excel and Tide, and mass market brands that target rural areas like Wheel, Fena, Nirma, and Ghadi. Nirma washing powder is described as the most widely distributed detergent powder brand in India, being preferred by rural consumers.

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    Washing+Powder+Nirma

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    The document discusses the segmentation of the detergent powder market in India. It is divided into premium brands like Ariel and Surf that are more expensive, mid-priced brands like Surf Excel and Tide, and mass market brands that target rural areas like Wheel, Fena, Nirma, and Ghadi. Nirma washing powder is described as the most widely distributed detergent powder brand in India, being preferred by rural consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    45 views16 pages

    Detergent Powder Brands IN India

    Uploaded by

    Vikram Kasbekar
    The document discusses the segmentation of the detergent powder market in India. It is divided into premium brands like Ariel and Surf that are more expensive, mid-priced brands like Surf Excel and Tide, and mass market brands that target rural areas like Wheel, Fena, Nirma, and Ghadi. Nirma washing powder is described as the most widely distributed detergent powder brand in India, being preferred by rural consumers.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 16

    DETERGENT

    POWDER BRANDS
    IN
    INDIA
    Segmentation of Detergent Market
    in India

    Premium
    Mid-Priced Mass Market
    Ariel Ultramatic &Spring Clean
    Surf Excel Blue, Wheel, Fena,
    Surf-Automatic & Quick Wash
    Tide, Stain Champion Nirma, Ghadi
    WASHING POWDER
    "Most Widely Distributed Detergent Powder Brand In
    INDIA"

    Nirma washing powder was preferred by


    the rural folk.

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