BIG CULTURAL THEMES THAT ARE

HERE TO STAY
 CULTURAL THEMES
• EMPOWERMENT AND ENABLEMENT-
Rising incomes, easy credit, significant
increase in consumption, rising aspirations.
“India Shining”
• NEGOTIATION-
Negotiation is a dialogue intended to resolve
disputes, to produce an agreement upon courses of
action, to bargain for individual or collective
advantage, or to craft outcomes to satisfy various
interests. Eg. Left & non-left parties, Backward class
& forward class, Profit & Non-profit sectors are
learning to negotiate partnerships.
• HYBRID MODELS-

• CHILD CENTRICITY-
India and China represent totally child centric cultures.
because of hope and expectation that they can take care of
their parents in their old age.
 FAQs About India’s Consumer Culture
Is there a real Western-Indian values divide?
INDIAN VALUES WESTERN VALUES
• Patriarchy • Egalitarianism
• Ambiguity, • Clarity and linearity
Adaptability • Individually chosen roles
• Socially defined roles • Impatience, assertion &
• Patience, passivity never give-up attitude
• Continuing with • Constantly seeking
tradition novelty and change
• Happiness=self • Happiness=Wealth
harmony accumulation
• Respect for age • Respect for Youth
WE ARE LIKE THAT
ONLY…
By- Rama
Bijapurkar
Thank you…