“Managing the Guinness brand in the face of

customers changing tastes”

Presented by:
Vaibhavi Vighne
Mudit Agarwal
Jayanta Das
Anandita
Pankaj Khatri
Tushar Shah
Yogendra Singh
 Guinness is a popular dry stout beer that
originated in 1759, the brewery of Arthur
Guinness.

 Themerger of Guinness and Grand

Metropolitan formed Diageo .

 Respected as national symbol in Ireland.

 Increase in Irish economic growth.

 Deviation of youngsters towards other drinks.

 Sales fall in Irish beer market.

 Massive investments in rebuilding the brand
name.

 FLOATING WIDGET technology.

 Colder Pint.

 Straight from bottle.

 Advertisements and promotion.

 Introduction of Guinness Storehouse.

 Reconnection with young generation.

 Training facilities for bartenders and Irish

employees.
 Its slogan, “REFRESHES THE SPIRIT”.

 Third most profitable beer brand.

 Extra stout(strong) beer brand.

 Served chilled (comparred to other companies).

 Highly Innovative.
 Organizing social events.

 Cooperating with Government.

 Fast Pouring service.

 Door service.

 Sponsorship.
 Global Survey.

 Advertisements through TV, Radios, Hoardings,

etc.

 Introducing various offers.

 Promoting at cinemas, sports grounds, pubs,

discos, etc.

 Organizing game shows and musical events.

 Introducing eye catching pints and cans.

 Perform Road Shows.

 24x7 work hours.

 Conducting training programmes.

 It’s the great idea to implement this concept
because of following reasons:

• Quick Service.
• Quality of Service.
• Higher Efficiency.
• No compromise on Quality.
• Attracts customers.