“HOME AWAY HOME”

BACHELOR'S HOSTEL
IDEA PROPOSED BY:-
Kishan Dhiriyani Romil Patel
Chetan Solanki Romesh Patel
Jay Doshi Dipak Patel
Hardik Adeshara Aman Shah
Jaymin Rathod Chirag Ganatra
Mohsin Shaikh
INTRODUCTION
We are planning to give full resident facility
to those students & professionals coming
from outside Ahmedabad
So our business idea is to open a
accommodation facility with food and all
the other exclusive services which others
are not providing
EXECUTIVE SUMMARY
As we know majority of the students are facing
a problem of standard accommodation and
quality food in Ahmedabad & other city.
So we have come up with the solution of the
problem we mentioned above.
Our goal is to give all possible facilities to
bachelors away to their home.
 To provide facilities like Internet, Mineral
water, food, Tea/Coffee etc…
MISSION
To provide the best possible services to
students & executive (bachelor’s) at least cost.

VISION
 To make a Bachelor’s Hostel a brand and open
10 branches within next 5 years in different
cities like Baroda, Anand, Gandhinagar, Surat,
Rajkot
COMPANY AND INDUSTRY
As this is an unorganized sector we will not
face cut-throat competition.
Our focus would be on services and
satisfaction of the consumers.
As we are at the initial stage we will hire
flats on a contract basis and later we can
purchase it.
SERVICES
Provide Wi- Fi internet with high speed access
TV with cable connection
Mineral water
Water heater
Quality Food
Satisfaction (which nobody provides)
Complaint box (Which will be resolved quickly)
Regular interaction and meetings on Sundays
GLIMPSE OF SERVICES
PROVIDED
INTERIOR OF OUR HOSTEL ROOMS
MARKET RESEARCH
Problem Statement
Exclusive accommodation with quality
food and other facilities.
 Limitation of study
It is mainly based on assumption so
the figures are approximate.
MARKET COMPETITION
Our competitors are
P.G.’s, Hostels and rentals.
Our Strength
Giving accommodation with full facilities
Their Weakness
 First and for most they provide tasteless
food.
And they don’t focus on complaints of
their customers.
MARKET ANALYSIS…...
Our customer will be Students and working
professionals from outside Ahmedabad.
Their requirements are..
Good Accommodation
Good Quality Food
Facilities like washing, mineral water,
Internet access, television, refrigerator
etc..
HUMAN RESOURCE
MANAGEMENT
3 persons who will handle business
1 as warden
1 will sit in the office as administrator.
1 will look after the marketing.
2 common servant for cleaning purpose.
Motivation and the performance appraisal
would be orally and monetary.
There would be no specific qualification is
required as the work is simple.
FINANCIAL MANAGEMENT
Capital Requirement:
INITIAL INVESTMENT- (Total inv.- Rs.1112000)

Deposit-Rs.250000
Furniture-Rs.637750
Equipments- Rs.224250
EXPENDITURE
Operating exp.- (Total exp. Rs.776000)
Salary –Rs.60000
Rent- Rs.390000
Light bill-Rs.110000
Taxes- Rs.42000
Internet- Rs.48000
Interest- Rs.120000
Advertisement- Rs.6000
FINANCIAL PLAN
 The initial investment is Rs.1112000 and
we will obtain it through loan from the
partners.
Cost benefit analysis
 The annual cost will be Rs. 1533500 and
the annual revenue will be Rs. 2475000. so
we will get the profit of Rs.941500.
BREAK EVEN POINT
Fixed cost- 866000
Sales-2475000
Variable cost-667500
Contribution – 1807500
Contribution per student- 40167
Break even point = 866000/40167
= 21.56 students
= 22 (approx)
Critical Risks and Problems:

• It’s a very hard to find this much student.

• The contract is only for two years which
may be very less period for business.
• The other residential can object in the
future.
MARKETING STRATEGY
Marketing will done through:-
Advertisement i.e. college notice board,
newspaper, pamphlet distribution, tie-up
with private institution, sms etc.
Word of mouth
By using friends and own network.
MARKETING MIX
Product:- Accommodation with other
facilities.
Price:- 5000 per head.
Promotion:- Advertisement, word of mouth.
Place:- Areas like University, Satellite, Sarkhej
area etc
People:- Housemaid, Laundry boy,
Administrator
CONTINUED..
Physical Evidence:- Television, refrigerator,
furniture, color paint, latest construction.
Process:- Accommodation facility.
MARKETING
Segmentation
Youngsters
Targeting
 Students
 Working professionals
Positioning
Create a brand name
Become a benchmark
EXIT STRATEGY
If investor want to exit they can easily close
the things as it related to services.
Other option is to sale the business and
earn goodwill.