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    - Amul was first launched in 1966 and has since grown from selling 1000 tonnes annually to over 25,000 tonnes, with no other brand coming close to its sales. - It is owned by GCMMF which involves 13 district milk cooperatives with 2.8 million producer members across 13,141 villages. - GCMMF collects over 11.6 million litres of milk daily and had annual sales turnover of Rs. 80050 million in 2009-2010.

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    - Amul was first launched in 1966 and has since grown from selling 1000 tonnes annually to over 25,000 tonnes, with no other brand coming close to its sales. - It is owned by GCMMF which involves 13 district milk cooperatives with 2.8 million producer members across 13,141 villages. - GCMMF collects over 11.6 million litres of milk daily and had annual sales turnover of Rs. 80050 million in 2009-2010.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    4 views5 pages

    Replacement Slides

    Uploaded by

    Urvashi Mehta
    - Amul was first launched in 1966 and has since grown from selling 1000 tonnes annually to over 25,000 tonnes, with no other brand coming close to its sales. - It is owned by GCMMF which involves 13 district milk cooperatives with 2.8 million producer members across 13,141 villages. - GCMMF collects over 11.6 million litres of milk daily and had annual sales turnover of Rs. 80050 million in 2009-2010.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 5

    The moppet who put Amul on India's

    breakfast table
    50 years after it was first launched, Amul's sale figures
    have jumped from 1000 tonnes a year in 1966 to over
    25,000 tonnes a year in 1997. No other brand comes
    Tension between the two
    even close to it. All because a thumb-sized
    Khans of girl climbed
    Bollywood
    '09.
    - March

    on to the hoardings and put a spell on the masses.

    Terrorists attack the Sri-Lankan


    cricketers in Lahore - Feb'09 1
    GCMMF TODAY

    MEMBERS : 13 DISTRICT COOPERATIVE

    MILK PRODUCER’S UNION

    NO. OF PRODUCER MEMBERS : 2.8 MILLION

    NO. OF VILLAGE SOCIETIES : 13,141

    TOTAL MILK HANDLING CAPACITY : 11.6 MILLION LITRES PER DAY

    MILK COLLECTION (TOTAL - 2008-09) : 3.1 BILLION LITRES

    MILK COLLECTION (DAILY AV 08-09) : 7.5 MILLION LITRES

    MILK DRYING CAPACITY : 626 MTS. PER DAY

    CATTLEFEED MANUFACTURING : 3090 MTS PER DAY

    CAPACITY
    GCMMF TURNOVER
    SALES TURNOVER RS (MILLION)

    1996-97 15540
    1997-98 18840
    1998-99 22192
    1999-00 22185
    2000-01 22588
    2001-02 23365
    2002-03 27457
    2003-04 28941
    2004-05 29225
    2005-06 37736
    2006-07 42778
    2007-08 52554
    2008-09 67110
    2009-10 80050
    AMUL PRODUCT PORTFOLIO


    PRODUCT MARKET SHARE MARKET
    POSITION
    BUTTER 85% 1
    MILK POWDER 40% 1
    SWEETS 50% 1
    CHOCOLATE 90% 1
    DRINKS
    CHEESE 50% 2
    ICE CREAM 24.75% 2
    CHOCOLATE 10% (CADBURY 3
    70%) 4
    SWOT ANALYSIS
    STRENGTH WEAKNESS

    • LARGEST FOOD BRAND IN INDIA • RISK OF HIGHLY COMPLEX CHAIN


    • HIGH QUALITY, LOW PRICE. SYSTEM.
    • WORLD’S LARGEST PRODUCT MILK • STRONG DEPENDENCY ON WEAK
    BRAND. INFRASTRUCTURE
    • ANNUAL TURNOVER OF $1504 MILLION. • ALLIANCE WITH THIRD PARTIES WHO
    • HIGHLY DIVERSE PRODUCT. DO NOT BELONG TO THE ORGANISED
    • ROBUST DISTRIBUTION NETWORK. SECTOR.

    OPPORTUINITIES THREATS

    • PENETRATE INTERNATIONAL MARKET. • COMPETITORS – HUL, NESTLE AND


    • DIVERSIFY PRODUCT CATEGORIES AND BRITANNIA.
    EXPAND PRESENT CATEGORIES. • STILL COMPETITION FROM MNCs IN
    BUTTER.
    • GROWING PRICE OF MILK AND MILK
    PRODUCTS.
    • BAN ON EXPORT OF MILK POWDER.
    5

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