Focus Group Nominal

A focus group is a group of individuals

selected and assembled by researchers to
discuss and comment on, from personal
experience.
 Is a method for collective inquiry.

 Group agreement can be reached faster and

everyone has equal opportunity to present
their ideas.

 Individual ideas and judgments are generated

and effectively aggregated.
The nominal group technique is used to engage
in agreement planning for the purpose of
prioritizing issues.
 Facilitator presents the question or problem.
 The participants list their views and
experiences on the paper.
 Responses and comments are recorded on a
flipchart.
 Group ranks the list of comments from the
most important to the least important or
acceptable.
 Prioritized according to a set of criteria

 Time Required
 Resources available
 Internal capability
 Internal management
 More structured than the traditional focus
group approach.

 Everyone in the group is given an opportunity

to contribute to the discussion

 Used with small groups as well as with a larger

number of participants.
 Technique may feel somewhat mechanical to
some participants.

 It is hard to implement it effectively with large

audiences unless very carefully planned
beforehand.
 Identifying problems
 Establishing priorities
 Postulating
 Exploring policies
 Problem solutions
1. Understanding the Trigger Question 5 mins
2. Silent Generation of Ideas 15 mins
3. Round Robin Recording of Ideas 30 mins
4. Clarification of Ideas 30 mins
5. Ranking of Ideas 40 mins
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Total 120 mins (2hrs)