Refrigerated Transport Service

for
 RTS
resources
• French market: high
•10 1,5 tn trucks
and stable demand
•10 1 tn trucks
• Southern Eu market:
smaller demand.

Strategy
 Future prospectives:
hub and spoke network

Paris
St Dizier

Rennes

Milan
Toulouse
Lyon

Madrid
 Long hauls: big trucks
• PARIS Lyon : 16/ 2 d
Rennes: 4/ 2 d
St Dizier: 4/ 2 d
4
4
• LYON Toulouse: 7/2d
17 5
Milan: 5/ 2 d
7
5 • TOULOUSE Madrid: 5/ 2 d
Short hauls: small trucks
• Paris 7/ 2 days
• Rennes 6/ 2 days
• St Diez 6/ 2 days
• Lyons 6/ 2 days
• Toulouse 3/ 2 days

• …transport from hubs

to other secondary
urban area
Needs
 Needs
Buyer Driver Boss Finance Marketing Mechanic

Quality Quality Quality Quality Quality Quality

Service Service Service Service Service Service

Cost Cost Cost Cost reduction

reduction reduction reduction

Safety Safety Safety Safety

Confort Confort
 PURCHASING STRATEGY
(today)

Price Reliability Confortability Consumption Maintainance Reconditioning

Scania 1.35 2° HIGH

Mercedes 1.3 1° 1° X
Volvo 1.2 1°+ X
Daf 1.15 2°
Renault 1
Man 0.95 2° - 3° NO! HIGH X
Iveco 0.9
 MARKETING STRATEGY
Why VOLVO:
• good relatioship
• high reliability
• medium cost
• satisfaction
• good spear part service
• confortability
• efficiency
MARKETING STRATEGY
Lease 12 big trucks
Buy 5 small trucks (Volvo)

Why lease big trucks:

• no liquidity because we’re growing
• stable relationship
• high risk of breakdown outside FR, because of long
journeys
MARKETING STRATEGY

Why buy small trucks:

• mecchanic has confidence
• avoid depending on provider to much
• support to repair because of smaller journeys