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Strategic management allows and organization to be more proactive than reactive in

shaping its own future; it allows an organization to initiate and influence activities and
thus to exert control over its own destiny.Small business owners, chief executive
officers,presidents and managers of many for-profit and non-profit organizations have
recognized and realized the benefits of strategic management.

Historically, the principle benefit of strategic management has been to help organizations
formulate better strategies through the use of the more systematic,logical and rational
approach to strategic choice.

Financial Benefits:
1.Improvement in sales.
2.Improvement in profitability.
3.Improvement in productivity.

Non-Financial Benefits:
1.improved understanding of competitors strategies.
2.Enhanced awareness of threats.
3.Reduced resistance to change.
4.Enhanced problem-prevention capabilities.

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