Group No 2

Group members
Bhavya ajmera
Snehi kothari
Ankur jain
Tarun lalwani
Viral jain
Ankita sonawane
Vaishali supekar
Abhishek kothari
Hitesh karamchandani
 Null Hypothesis

Private labels are not performing better than the

retail labels (i.e. 40% growth in the sales of private
labels) and that is performed similarly.
 Alternative Hypothesis

Due to absence of brands in certain product

categories at affordable prices, introduction of
private labels in this categories would be 15 – 25%
cheaper than the inhouse (national or retail) brand.
 Sample and Population Mean

In Population Mean, close to 80% of modern retail

customers are repeats and its natural for them to
develop faith in the retailer’s own brands.

As per Sample Mean, Spencer’s sells private labels in

60% of around 650product categories and
private labels contribute a quarter of its sales for
Lifestyle International.
 Sample & Population Variance

As per sample variance, UK retailer Tesco gets half

its revenue from private labels.

As per Population variance, the deviation shows that

customers have started to trust the retailer’s brands
than established brands.
 Parametric & Non Parametric Test

For this topic I have attached a WORD file also, just

go thru it
Thank-u