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Planning and Strategic Management: Dell Computers (A Case Study)
Planning and Strategic Management: Dell Computers (A Case Study)
Planning and Strategic Management: Dell Computers (A Case Study)
STRATEGIC MANAGEMENT
DELL COMPUTERS (A CASE
STUDY)
Presented by:-
AN INTRODUCTION
In 1994, DELL was a struggling second-tier PC maker, the
company ordered its components in advance and manufactured
to inventory.
DELL has used the team approach very effectively not only in
creating its masterful strategy but also in ensuring business
model alignment on an ongoing basis.
DELL manages demand by using day-to-day price changes and
sales rep incentives to steer customer orders to the makeable
product set (this is the "sell what you have" system).