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    Mahabharat of Cola

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    Sudhanshu Kumar Satyanveshi
    The document discusses the Mahabharat of Cola, an Indian soft drink company that experienced dramatic ups and downs similar to fictional stories. It had a rollercoaster rise and fall with a complex cast of characters and shifting fortunes, making for an intriguing real-life drama comparable to novels.

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    Mahabharat of Cola

    Uploaded by

    Sudhanshu Kumar Satyanveshi
    13 views3 pages
    The document discusses the Mahabharat of Cola, an Indian soft drink company that experienced dramatic ups and downs similar to fictional stories. It had a rollercoaster rise and fall with a complex cast of characters and shifting fortunes, making for an intriguing real-life drama comparable to novels.

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    The document discusses the Mahabharat of Cola, an Indian soft drink company that experienced dramatic ups and downs similar to fictional stories. It had a rollercoaster rise and fall with a complex cast of characters and shifting fortunes, making for an intriguing real-life drama comparable to novels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    13 views3 pages

    Mahabharat of Cola

    Uploaded by

    Sudhanshu Kumar Satyanveshi
    The document discusses the Mahabharat of Cola, an Indian soft drink company that experienced dramatic ups and downs similar to fictional stories. It had a rollercoaster rise and fall with a complex cast of characters and shifting fortunes, making for an intriguing real-life drama comparable to novels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
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    Mahabharat of Cola

    Intorduction
    • “Why read fiction? Why go to movies? Soft drinks industry
    has enough roller coaster plot-dips to make novelists drool”
    – Jesse Myers in Beverage Digest July 1985
    •  

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