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2 Wheeler Business Domestic
2 Wheeler Business Domestic
S. Sridhar
CEO – 2Wh
• Industry Trend
• Industry Insights
• Segment Trends
• BAL Performance
5,000,000
4725996
4,000,000
3898751
3396409
3,000,000
2537061
2,000,000
1733147
1161356
1396895 1032809
1,000,000 747,523 791676 878829
659,266
409,193 412,728 530,009
378,690
0
99-00 00-01 01 02 02 03 03 04 04 05 05 06 06 07 07 08 08 09 09 10
600000
450000
300000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
• Vehicle Penetration
• Population Strata
• Age
• Occupation
• Household Income
13
Motorcycle
16.1
23.7
2-Wh
26.5
0 5 10 15 20 25 30
2008 2006
Motorcycle - Penetration
8.2
Rural areas
10.1
22.0
Towns
28.4
27.7
1-10 lakh cities 33.3
30.9
Other 1 million+ cities
36.8
18.8
Top 7 metro cities
22.9
13.0
All India
16.1
2008 2006
1 million+
cities Rural areas
35
30
25
1-10 lakh
cities
20
Towns
15
10
5
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
August 3, 2009 BAJAJ AUTO - 2 Wh 10
BAL: Metro Vs. Rural M/C
Rural 22%
Difference 9%
13.0
All India 16.1
45
Over 20 up to 30 years
35
Over 30 up to 40 years
25
Over 40 years
15
Up to 20 years
5
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
August 3, 2009 BAJAJ AUTO - 2 Wh 14
BAL: Below 20 Vs. Above 40 – M/C
2008 MS%
Below 20 35%
Above 40 24%
Difference 11%
1.9
Others 3.0
4.5
Not Mentioned 4.0
24.3
Retired 28.7
10.5
Farmer 13.9
6.9
Skilled Worker 9.2
28.4
Employed Govt/Company/Firm 36.2
29.8
Self Employed/ Business/Trade 36.0
13.0
All India 16.1
50
Govt./public/private
company
employees
45
Self employed
40
35
30
25
20
15 Students
10
Farmers
5
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
August 3, 2009 BAJAJ AUTO - 2 Wh 17
Penetration By Income
Penetration - By Household Income - M/C
0 10 20 30 40 50 60 70
2008
80
70
50
40 Replacement
Buyers
30
20
10
0
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
August 3, 2009 BAJAJ AUTO - 2 Wh 19
Segment Analysis
Motorcycle Segments – Major Brands
• Mid
– Commuter Deluxe
– Light Sports
• Premium (Sports)
373933
300000 305284
286517
271616
234721
207173 206817
200000 200005
172275
148655
118743
100000 98030
84702
0
04-05 05-06 06-07 07-08 08-09 09-10
70%
67%
63%
60%
56%
52%
50% 49% 48%
42% 42%
40%
38%
30% 31%
24%
20%
18%
15%
13% 13%
10% 9% 11%
9%
0%
04-05 05-06 06-07 07-08 08-09 09-10
TVS Star
BAL Entry
90000 50%
81245
78135
75000 74693
44%
60000 57065
30000
15000
0 30%
04-05 05-06 06-07 07-08 08-09
Volume BAL MS
Discover
DTS-Si Splendor
60000
56131
48148 20%
45000 15% 20%
18%
35969
32375
30000
10%
6% 11%
15000 12868
0 0%
04-05 05-06 06-07 07-08 08-09
Volume BAL MS
Apache
Hunk
75000 65%
54% 60%
60000 47%
45000 40%
35865
31465 32373
30000 28825
23181 20%
15000
0 0%
04-05 05-06 06-07 07-08 08-09
Volume BAL MS
BAL MS%
40%
20%
10%
0%
04-05 05-06 06-07 07-08 08-09 09-10