Morale.

Attitude creates revenue.

When attitudes darken,so
does companys revenue.
• Morale is a state of mind or the willingness
to work which in turn affects individuals
and organizational objectives.

• It is an attitude of mind, a state of well

being and emotional force.

• It affects employees and executives in

their interactions immediately and
ultimately customer and community.
In essence:
• Morale results in-
• High level commitment,sincerity and
employee loyalty.
• Reduction in absenteeism and labour
turnover.
• Reduction in industrial
conflicts/accidents.
• Team building
• Employee empowerment.
• Individual morale: it is related with
knowing one’s own expectations and
living up to them.

• Group morale is everyone's concern

and must be practiced continually
for it is never ultimately achieved
and is constantly changing.
•
Factors affecting
morale.
• General workers attitude towards the
company/supervisor.
• The level of satisfaction with job
standards.
• The work load and work pressure level.
• Treatment of individuals by management.
• Level of workers pride in company.
• Level of workers satisfaction with salaries.
Measurement of morale.
• Popular methods:
• 1)observation (MBWA)

• 2)attitude surveys
• -interview method
• -questionnaire method.

• 3)company records and reports.

Maintenance of morale.

• These measures prevent regression

in the level of morale.
• 1)job enrichment.
• 2) Modifying the work environment.
• 3)Flexible working hours.
• 4)job rotation.
• 5)point individual prosperity in
company prosperity.