Business Plan

A template
Guidelines for the Elevator Pitch
• Please mention the Unique Registration Code (URC)
on every slide
• Please restrict the presentation to 15 slides
• Please ensure font used is Times New Roman, with
size of font 16
Company Purpose
• Name and Contact Details of the Company

• Define the company/business in a single declarative

sentence.

3
Problem Statement
• Describe the pain of the customer (or the customer’s
customer).

• Outline how the customer addresses the issue today.

4
Solution
• Demonstrate your company’s value proposition to
make the customer’s life better.

• Show where your product physically sits.

• Provide use cases.

5
Why Now
• Set-up the historical evolution of your category.

• Define recent trends that make your solution possible.

6
Market Size
• Identify/profile the customer you cater to.

• If possible, logically estimate the market size

– Total Available market
– Served Available market
– Share of market

7
Competition
• List competitors

• List competitive advantages

8
Product
• Product line-up (form factor, functionality, features,
architecture, intellectual property)

• Development roadmap

9
Business Model
• Revenue model
• Pricing
• Average account size and/or lifetime value
• Sales & distribution model
• Customer/pipeline list (if any)

10
Team
• Founders & Management

• Board of Directors/Board of Advisors

11
Financials
• P&L
• Balance sheet
• Cash flow
• Capital (in a table)
• The deal

12