Professional Documents
Culture Documents
Value Chain Image
Value Chain Image
Firm Infrastructure
Human Resource Management M
Support A
RG
Activities
Technological Development IN
Procurement
Service
Operations
Outbound
Marketing
Logistics
Inbound
& Sales
Logistics
IN
RG
A
M
Primary Activities
Outsourcing
Strategic Choice to Purchase Some Activities From Outside Suppliers
Firm Infrastructure
Human Resource Management
Human Resource Management M
Support A
Firms often purchase a portion
Technological Development RG activities
of their value-creating
Activities
Technological Development IN suppliers
from specialty external
Procurement who can perform these functions
Procurement more efficiently
Service
Service
Operations
Outbound
Marketing
Logistics
Inbound
& Sales
Logistics
IN
RG
Outbound
Inbound Operations Logistics Marketing
A
& Sales
M
Logistics
Primary Activities
Value
Value Chain
Chain with
with Typical
Typical Strategic
Strategic IS
IS
Mapped
Mapped onto
onto itit
Core
Competencies
Competencies
Sources of
Competitive
Advantage