Facebook Pages for Real Estate

Why most agents get it wrong!

The Rules:

• Anything I say today could be outdated tomorrow.

• What I say is mostly my opinion. You can probably

do it bigger, better, or different.

• I am not a geek. Facebook is more about content

than it is about technology.
 Facebook Site Governance: Statement of Rights and Responsibilities
(updated 8/11/09)

Section 4, Point 2

“You will not use your personal profile for your

own commercial gain.“
 A Facebook Profile should be used
to represent an individual.
Status

Tabs
Photo
The Wall

Your
Blurb
 Facebook pages are not free.

They cost TIME.

Once your page is built, plan for 15 -

30 minutes a day for a couple
weeks. And then 10 minutes a day
to maintain..
Why are Facebook Pages Best for Business?

1. The pages are public, which makes them

visible to search engines.

2. New content that you create on a page will

show up in the newsfeed of fans.
Why are Facebook Pages Best for Business?

3. Tabs on a facebook page can be customized.

Why are Facebook Pages Best for Business?
4. Pages allow you to create a landing page
Why are Facebook Pages Best for Business?
5. Facebook allows you to place targeted ads that link to specific tabs.
Why are Facebook Pages Best for Business?
6. Facebook provides a page analysis tool called Insights
 Before you create a page

1. Get your personal profile in order.

2.Find friends in your area or niche.

3. Become a fan of local pages and participate.

4. Take lots of local photos

 How to Create a Page!
It’s pretty darn easy. Really.

1. Go to www.facebook.com/pages/create.php

2. Select a Business Category.

3. Choose a Name. Think carefully about this.

4. Fill in available basic and detailed fields, add photo or logo and a
blurb about your business.
www.Facebook.com/LedyardRealEstate
www.Facebook.com/LedyardCT
 5. Customize your tabs. Or not.
Facebook provides Wall, Info, Photos, Discussions, Reviews, Events,
Notes and Video.

You can add additional tabs from applications or create custom tabs.
Missoula on Facebook
6. Choose your landing page

You can select which tab opens for new visitors.

7. Use Good Content. Period.
Share Photos
Become a Resource
Encourage Community Involvement
8. Find pages in your community that
will be interesting to your fans. Click
“add page to my favorites”. Let them
know what you’ve done and they may
return the favor.

9. When you have 25 fans, select a user name

www.facebook.com/username
My Facebook Strategy:
The goal shouldn't be to have a lot of people to
yell at, the goal probably should be to have a lot
of people who choose to listen.

……..Seth Godin
Hi Linda,
 
My name is Drew Warmath. I just wanted to thank you for taking
the time to put together the Ledyard CT page on Facebook. My
family moved to Gales Ferry in 1964. I moved away in 1990, but my
mother still resides on Pine Lock Drive.
 
I have just spent more than an hour browsing your FB page and your
blog at simplyledyard. What wonderful memories I have; from
working summers at the Up-Down Sawmill, to driving through 6
inches of water on the "old" Sandy Hollow Road. It's been a
delightful journey back through time.
 
Thanks again!
Drew
Tips and Tricks
Remove annoying stuff.
 Remember.

Google Never Forgets.

Top News VS Most Recent algorithmically-generated view
 Create Lists

P.S. When you receive a friend

request you can chose which list
a friend belongs in.
Resources
www.Facebook.com/60in60