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    Client Questionnaire

    Uploaded by

    Angelica Schaaf Rayl
    The client, Duke City Soap Co, wants a new advertising project created for their products which include soap, jewelry, and art. The goals are to bring in more customers, communicate their high quality standards, and summarize the company as offering wonderful smelling soaps, jewelry, and art from a talented artist. The project needs to be completed by November 2nd and within a $100-200 budget to distribute at the Intel Holiday Show from November 12-14 where they want to increase sales and acquire new repeat customers.

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    Client Questionnaire

    Uploaded by

    Angelica Schaaf Rayl
    8 views2 pages
    The client, Duke City Soap Co, wants a new advertising project created for their products which include soap, jewelry, and art. The goals are to bring in more customers, communicate their high quality standards, and summarize the company as offering wonderful smelling soaps, jewelry, and art from a talented artist. The project needs to be completed by November 2nd and within a $100-200 budget to distribute at the Intel Holiday Show from November 12-14 where they want to increase sales and acquire new repeat customers.

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    39600428 Client Questionnaire

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    The client, Duke City Soap Co, wants a new advertising project created for their products which include soap, jewelry, and art. The goals are to bring in more customers, communicate their high quality standards, and summarize the company as offering wonderful smelling soaps, jewelry, and art from a talented artist. The project needs to be completed by November 2nd and within a $100-200 budget to distribute at the Intel Holiday Show from November 12-14 where they want to increase sales and acquire new repeat customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views2 pages

    Client Questionnaire

    Uploaded by

    Angelica Schaaf Rayl
    The client, Duke City Soap Co, wants a new advertising project created for their products which include soap, jewelry, and art. The goals are to bring in more customers, communicate their high quality standards, and summarize the company as offering wonderful smelling soaps, jewelry, and art from a talented artist. The project needs to be completed by November 2nd and within a $100-200 budget to distribute at the Intel Holiday Show from November 12-14 where they want to increase sales and acquire new repeat customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Lenore Glover

    Client Questionnaire

    Project Management 2

    October 11, 2010

    Client Questionnaire

    Company Name : Duke City Soap Co

    Contact: Angelica Schaaf

    Email: thecraftingpatchmarket@gmail.com

    Phone Number: (W) 505-503-3506 (C) same

    Website address: http://www.artfire.com/dukecitysoapco

    Competition: Savor, Dennis Anderson, Mea Culpa, Hello Crafty

    Typical customer:

    What should be avoided in talking to your potential customers? Dissing the competition

    What assumptions would your typical customer have? High quality, sulfate and detergent free

    What is the best way to reach your target customers? Focus on quality, scent quality and
    diversity.

    Current advertising: None. Just a store front at the Idalia Road Marketplace, and the blurb included for
    the Intel Holiday show

    Desired advertising:

    What are your goals with your advertising? Bring in more customers, clear and current pricing.

    What do you wish to communicate with your advertising? High Quality.

    If you could summarize your company in one sentence, what would you say? Wonderful high
    quality and great smelling soaps, gorgeous chainmaille and art pendant jewelry, and a super talented
    artist.
    What would you like to accomplish?

    How will this project reach your customers? (Print, TV, etc) It will be in print, and will be
    available for pick up at the Intel Holiday show

    How will you measure the success of this program? Based on sales and repeat customers

    Design details:

    Is there existing advertising media that this project needs to work with? No, I am giving
    Lenore free reign

    Are the any mandatory design elements that must be in place on this project? No

    Are there special circumstances or design goals for this project? No

    Deadlines:

    Are there specific dates that this project will be used for? (ie. Conventions, media campaigns,
    trade shows, etc) November 12-13-14 the Intel Holiday Show

    When must the finished project be delivered? November 2

    Budget:

    What is your budget for this project? $100-$200, more if needed

    For printed projects, what quantity? 1500 - estimated

    Who is authorized to sign off on final approval for this project? I am

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