Marketing Deals with Products,

Distribution, Promotion, and Price

 The Marketing Mix
– Four marketing activities—product, distribution,
promotion, and pricing—that a firm can control
to meet the needs of customers within its
target market .
Product
Distribution
Target
Promotion Market
Pricing
 Marketing Mix Variables
Goods, services, or ideas that satisfy
Product customer needs

The ready, convenient, and timely

Distribution availability of products

Activities that inform customers about

Promotion the organization and its products

Decisions and actions that establish

Pricing pricing objectives and policies and set
product prices
## Four “P” Of Marketing with Marketing Mix

Product Product mix

Variety Brand
Quality Style
Design Colour
Features Design
Brand Name Product Line
Packaging Package
Sizes Warranty
Services ( After & Before) Service
Warranties
Returns
Trade Mark
Container
Guarantee
 Price Price Mix
Price level
Pricing strategy
Allowances
Pricing Policy
Rebates (Partial refund)
Basic Price
Payment Terms
Terms of Credits
Payment Period
Discounts
Credit Terms
Allowances
1. Hire Purchase schemes
Promotion Promotion Mix

Advertising Personal selling

Personal Selling Advertising

Propaganda Publicity

Sales Promotion Sales Promotion

Public Relation Dealer &

Consumer Aids
Place Place Mix
Distribution Channels Distribution channels
Distribution Coverage a. Wholesaler
Sales Territories b. Retailers
Locations c. Mercantile
Physical Distribution Physical Distribution
Transportation a. Transport
Warehousing b. Warehousing
Inventory Level c. Inventory
 An Effective Marketing Mix
 The marketing mix should match customer
needs.
 Marketing mix is the true source of
competitive advantage.
 The marketing mix should be well blended
to form a consistent theme.
 The marketing mix should match corporate
resources.