Name

 Dharmjeeta singh
 Dipankar Sharma
 Sukhpreet
 Kamal
 Rohit Huriya
 Brijesh Kamboj
 communication
COMMUNICATION: communication is
sometime so simple and difficult that we
can never put it in simple word.
communication is the process by which
information is transmitted between
individual and/organization so that an
understanding response result.
According to Peter little:
Communication is the process by which
information is transmitted between individual
or organizational so that an understanding
respond result.

According to W.H. Newman:

Communication is an exchange of facts, ideas,
opinion, or emotion by two or more person.
 FEEDBACK SENDER

DECODING ENCODING
Process of
communication:

RECEIVER MESSAGE

CHANNEL
Elements of Communication:
1. Sender: (Who) The person who
wants to transmit the message.
2. Encoding: Sender choosing certain
words or non-verbal cues to send a
message. It is known as encoding.
Considerations while encoding:
i. What to include ?
ii. How will the receiver understand it
?
iii. Will it affect one’s relationship ?
3. Message: (What) A message
is any signal, sign or symbol
that arouses the response of a
receiver
It can be
 Verbal (Written or spoken)
Connected with words or
use of words.
 Non verbal (Silence, yawns,
appearance etc).
4. Channel: (How) Electronic media,
printed words, graphs or by sound
(Write and speak).
Choice depends upon
 Inter relationship between the
sender and the receiver.
 Distance
 Urgency
 Number of receivers
 Cost involved
 Quantity of information.
5. Receiver: Any person to whom
the message is directed is
known as a receiver.
6 . Decoding: Attaching meaning
to the words read or heard by
the receiver is called as
decoding.
Accuracy of decoding depends
upon the individual experience
of the receiver.
6. Feedback: Receivers response or
reaction to the communication sent
by the sender is feedback.
Whatever the response of a receiver
to a sender is feedback. No
response is also a feedback.
It is an important component of
communication process because
ultimately the success or failure of
communication is decided based
on the feedback received.