social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

social media best practices

• 5 things you can do TODAY to improve

your social media presence

• Things to consider as you approach

social media

• Where you can learn more

Boot Camp Discussion on twitter #ky3bc10

social media best practices

Boot Camp Discussion on twitter #ky3bc10

social media best practices
Why care about social media?

56% of online shoppers

friend/follow/like at least one retailer

Why?
49% to learn about deals/promotions
45% to learn about products
5% for customer support
social media best practices
Why care about social media?

Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve
learned a lot from the feedback. We only want what’s best for the brand and
our customers. So instead of crowd sourcing, we’re bringing back the Blue
Box tonight.
social media best practices
Why care about social media?
social media best practices
540 million users worldwide
23 minutes per visit
Reaches 57% of U.S. population
57% of users are women
150 million mobile users
Average # of friends: 130
Average # of fans of pages: 624
social media best practices
Facebook users by age

Boot Camp Discussion on twitter #ky3bc10

social media best practices

#1 Secure your name on Facebook

facebook.com/username
 social media best practices

#1 Secure your name on Facebook

facebook.com/username
• minimum 25 fans
• Alphanumeric characters and periods
• Choose wisely. Usernames are not transferable or
alterable
• Generics not available
social media best practices

#2 Find out what people are saying about you

facebook.com/search
search.twitter.com
google.com/alerts
social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

social media best practices

#3 Use social media dashboards

Hootsuite.com
Ping.fm
Socialoomph.com
social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

social media best practices

#4 Make Mashable part of your media diet

www.mashable.com
Mashable app for iPhone & Android
Twitter.com/mashable
social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10

social media best practices

#5 Put the Facebook box on your site

social media best practices

Things to consider

Boot Camp Discussion on twitter #ky3bc10

social media best practices

http://on.ky3.com/ky3bc10

@bradbelote

Boot Camp Discussion on twitter #ky3bc10