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Coca Cola Questionnaire Sample Size 75: Q1. Gender of The Consumer Buy Coca Cola. Male - 48 Female - 27
Coca Cola Questionnaire Sample Size 75: Q1. Gender of The Consumer Buy Coca Cola. Male - 48 Female - 27
Sample Size 75
Male - 48
Female -27
27
48
Q2. Age group of the consumer buy coca cola.
Below 15 years- 22
15 – 30 years - 31
30 – 50 years - 12
50 years Above- 10
35
31
30
25 22
20
15
12
10 10
5
0
1
2
3
4
Q3. Occupation of the consumer.
Student - 32
Service Person- 21
Businessman- 14
House Wife- 6
Any Other- 2
35
31
30
25 22
20
15
12
10 10
0 2
1
2
3
4
5
Q4. Do you purchase cold drink?
Yes - 97
No -3
97
Q5. Which drink you mostly buy of brand Coca Cola?
Coke - 22
Limca - 14
Fanta - 8
Thums – up - 18
Sprite - 7
Maaza - 6
25
22
20
18
15 14
10
8
7
5 6
0
1 2 3 4 5 6
Q6. Your reason to purchase the drink.
Brand Name - 21
Taste – 18
Packaging - 4
Availability – 15
Price –17
25
21
20 18
17
15 15
10
5 4
0
1
2
3
4
5
Q7. Have you seen the coke product placement in US Reality Show -American Idol ?
Yes -89
No - 11
11
89
Q8. Product you have viewed most on Television?
Coke - 19
Limca - 14
Fanta - 11
Sprite – 6
Maaza - 3
Thums-up – 22
19
22
3
14
6
11
Q9. Your reason to remember the Product.
Creativity Shown - 10
Frequency of Advertisment. - 28
Logical Reason - 5
Brand Ambassador – 23
10
23
9
28
Q10 If Coke is a man, what would you perceive it like?
Party Animal
Cool Minded
Problem Solver
Energetic
Youthful
16
25
Party Animal 25
Cool Minded 13
Problem Solver 9
Energetic 12
Youthful 16
12
13
9