Branding Yourself Through

Social Media
via CNN.com: http://www.cnn.com/2009/LIVING/worklife/10/12/cb.digital.trail.job.search
via DailyMailOnline (UK):
http://www.dailymail.co.uk/sciencetech/article-1251678/Google-Buzz-row-privacy.html
Your friends are *not* the only people who are on Facebook
(/MySpace/Twitter/the internet.) Chances are, so are your co-
workers, your parents and even your prospective bosses.

via Valleywag:
http://gawker.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-faceb
ook-321802.php
via MTV.com: http://www.mtv.com/news/articles/1558467/20070501/id_0.jhtml
 The internet is
forever:
screenshots, Google
cache and the
Internet Archive, oh
my!

via I’m Not Actually a Geek:

http://bhc3.wordpress.com/2009/03/17/how-to-tweet-your-way-out-of-a-job/
 Pictures on your phone are
not necessarily private (just
ask Miley Cyrus or Paris
Hilton.) And just because
you ask someone to keep a
pic you sent them to
themselves, doesn’t mean
they will…

via PopCrunch: http://www.popcrunch.com/miley-cyrus-shower-wet-t-shirt-picture-hacked/

via Mashable: http://mashable.com/2009/06/01/twitter-related-burglary/
 Get to know your privacy settings and options.
Some resources for Facebook:

• http://www.allfacebook.com/2009/02/facebook-privacy/
• http://mashable.com/2009/04/28/facebook-privacy-settings/
• http://mashable.com/2009/08/12/facebook-privacy-features/
• http://mashable.com/2009/10/09/create-facebook-friend-lists/
 Don’t make it easy for
hackers, learn to
create strong
passwords:
http://www.microsoft.com/
protect/fraud

via Wired: http://www.wired.com/threatlevel/2008/09/palin-e-mail-ha/

 Avoid scams that hurt your finances and
your reputation
• Never, Ever Click a Link to Your Bank or Financial
Institution From an Email
• Never Give Out Your Email Password
• Use Strong Passwords (and Secret Questions)
• Do Not Buy Anything from an Email You Didn't Ask For
• Watch Out for Job Postings That Look Too Good
• Do Not Give Out Your Personal Info or Social Security
Number
• Learn to Use a Modern Browser's Security Features
• Ignore Web Site Popups Saying You Have a Virus

via LifeHacker: http://lifehacker.com/5420356/the-complete-guide-to-avoiding-online-

scams-for-your-less-savvy-friends-and-relatives
 Don’t believe everything you read on
the internet. Please?!
• We’ve all been tempted to do it, but before you hit
share or repost or retweet, take a moment to do
your homework.
• Google it to see if anyone’s refuted it or if there
are other sides to the story.
• Twitter search (search.twitter.com) to see what
people are saying about it, in real time.
• Snopes.com is your friend.
 Search yourself.
• If someone Googles you, what will they find? You
should always know the answer to that question.
(Try using all variations of your name; also try other
search engines.)
• Make sure that you are putting out public content
that you are comfortable representing you, and
keeping the rest private.
• Maintain a professional presence somewhere on
the web (LinkedIn/blog/online resume/portfolio). The
more good content you put out, the more you
control your own reputation. (Bury the bad stuff!)
• 35% percent of employers said that what they found
on the internet caused them not to hire a candidate,
according to a CareerBuilder survey.
You can find this presentation online,
along with all the links, at
www.slideshare.net/val_forrestal

For more information, contact Valerie Forrestal

(valerie [dot] forrestal [at] stevens [dot] edu)