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    Ford Motor Company

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    Ford Motor Company is a global automotive company founded in 1903 with headquarters in Dearborn, Michigan. It has 176,000 employees and operations across Asia Pacific, South America, Europe, Africa, and the Middle East. In Europe, Ford first began operations in 1903 and established production and sales branches over subsequent decades. However, it was not until 1967 that Ford began coordinating policies across Europe under Ford Europe Incorporated. This allowed Ford to standardize designs and manufacturing to cut costs. In the 1990s and 2000s, Ford underwent restructuring initiatives in Europe but faced challenges including losses, declining market share, and increased competition from Japanese automakers after the EU dropped import quotas.

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    Ford Motor Company

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    Ford Motor Company is a global automotive company founded in 1903 with headquarters in Dearborn, Michigan. It has 176,000 employees and operations across Asia Pacific, South America, Europe, Africa, and the Middle East. In Europe, Ford first began operations in 1903 and established production and sales branches over subsequent decades. However, it was not until 1967 that Ford began coordinating policies across Europe under Ford Europe Incorporated. This allowed Ford to standardize designs and manufacturing to cut costs. In the 1990s and 2000s, Ford underwent restructuring initiatives in Europe but faced challenges including losses, declining market share, and increased competition from Japanese automakers after the EU dropped import quotas.

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    Ford Motor Company is a global automotive company founded in 1903 with headquarters in Dearborn, Michigan. It has 176,000 employees and operations across Asia Pacific, South America, Europe, Africa, and the Middle East. In Europe, Ford first began operations in 1903 and established production and sales branches over subsequent decades. However, it was not until 1967 that Ford began coordinating policies across Europe under Ford Europe Incorporated. This allowed Ford to standardize designs and manufacturing to cut costs. In the 1990s and 2000s, Ford underwent restructuring initiatives in Europe but faced challenges including losses, declining market share, and increased competition from Japanese automakers after the EU dropped import quotas.

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    5 views13 pages

    Ford Motor Company

    Uploaded by

    shaphy
    Ford Motor Company is a global automotive company founded in 1903 with headquarters in Dearborn, Michigan. It has 176,000 employees and operations across Asia Pacific, South America, Europe, Africa, and the Middle East. In Europe, Ford first began operations in 1903 and established production and sales branches over subsequent decades. However, it was not until 1967 that Ford began coordinating policies across Europe under Ford Europe Incorporated. This allowed Ford to standardize designs and manufacturing to cut costs. In the 1990s and 2000s, Ford underwent restructuring initiatives in Europe but faced challenges including losses, declining market share, and increased competition from Japanese automakers after the EU dropped import quotas.

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    Ford MOTOR COMPANY

    Company profile

    Global automotive industry

    Headquarter- Dearborn, Michigan

    Founded in 1903 by Henry Ford

    Ford products…

    Employees :176,000 (2010)


    operations: Asia Pacific, south America , Europe, Africa
    and Middle East
    Year 2001?????????
    Firestone tire recall

    The global economic downturn

    Tough competition

    Loss of $5.45 billion


    But in Europe….............
    Continued integration of euro
    Higher competition from Japanese
    automakers
    Because of elimination of quotas
    Fiercely competition
    Ford in Europe-an historical overview
    First foray-1903

    First European sales branch-in Paris in 1908

    UK branch in 1909

    Production in UK assembly palnt-1911

    French assembly opertion-1913


    Continue…
    Establishment of French company-1916

    Germany operation began 1925 and year later


    an assembly plant was established

    Ran as subsidiaries that report to US

     -did not coordinate their policies in a


    meaningful way
    Continue…….

    • In 1967 Ford consider Europe as one common market


    known as ford Europe Incorporated
    - UK and Germany were no longer considered as
    independent organization
    - From companies perspective it was best to obliterate
    national boundaries
    - Allowing to cut engineering cost
    - Achieve economies in purchasing and manufacturing
    - Ford began designing and assembling similar
    automobiles through out the Europe
    In 1994 ford announced a new programmed called ford 2000

    Merge with North America automotive Operations and


    European Automotive Operation

    Restructured as ford automotive operation

    In 1995, ford announced it was cutting number of engine and


    transmission combination used in Worldwide

    Adopt product -line focus

    Five vehicles centers were established

    Europe is responsible for small and midsize cars


    What happen to Ford 2000???

     Profits were down

    Market share was slipping

    Customers complaints
    Transformation strategy
    In an attempt to bring greater
    autonomy ford 2000 was replaced by
    “transformation strategy”
    Goal-To get higher profit in 2002
    Turn factories into ‘flex factories’
    Advantage of loosening national
    boundaries
    Will ford success in Europe last?
    EU drop quotas on Japanese cars ,
    Honda and Nissan Products
    Euro strengthened and led to lower
    profits
    High cost cutting
    Would Ford have done what it did in
    Europe, if there had been no EU????

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