ARTICLE PRESANTATION

ON
RETALING: A ROAD AHEAD FOR
INDIA Source: convergence Asia, vol.VII

ARTICLE BY:DR.HIMANSU RASTOGI PRESENTED BY: NAROTTAM

(Asst. professor amity business school) KUMAR
(PGDM II- A)
INTRODUCTION
today’s consumer at least in metros are
sophisticated enough and, contrary to popular
apprehension, would surely accept a better offering
in terms of product assortment and services from
an efficient organized retailer

(Astitav sen,manager,KSK technopak india)

 Some facts of Indian retail market
1) Due to the changed life style and time
constraints customers are increasingly looking for
convenience. Shopping has become an experience and
entertainment called as soppertainment

2) The most of Indian retail is unorganized

CONT….
3) India is rated as first most striking emerging retail
market as per the GRDI.

4) The fast developing economy of India is

practically converting the country into a shoppers
haven
Some reasons of retail boom
1) Internet and satellite T.V.
2) Rising income
3) Changing pattern of supply chain
Player of retail sector
1) Future group
2) Ram prashad gonekha
3) shopper’s stop
4) kk modi group
5) trinethra group
6) margin free
7) wall mart
450
400
350
300
250
200
150
100
50
0
1998 2000 2002 2004 2006 2008 2010

RETAIL GROWTH IN INDIA (IN $ BILLION)

CONCLUSION
The Indian retail market is not easy to conquer the
competition from unorganized sector is formidable.
Unorganized Retailer enjoy higher margins due to
lower operational cost. and the perception of the
customers that these new style retail stores are
expensive also posed a challenge for these retailer.
however the future seems promising for them as the
market is growing government policies are becoming
more favorable and emerging technologies are
facilating operation.