This document outlines a 15-20 page project on brand analysis for a product and brand management course. Students will choose a brand to analyze, covering the brand's history, positioning, elements, mantra, strategies, equity, competitors, extensions if applicable, and management. The project is worth 20% of the course grade and groups cannot analyze the same organization.
This document outlines a 15-20 page project on brand analysis for a product and brand management course. Students will choose a brand to analyze, covering the brand's history, positioning, elements, mantra, strategies, equity, competitors, extensions if applicable, and management. The project is worth 20% of the course grade and groups cannot analyze the same organization.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOC, PDF, TXT or read online from Scribd
This document outlines a 15-20 page project on brand analysis for a product and brand management course. Students will choose a brand to analyze, covering the brand's history, positioning, elements, mantra, strategies, equity, competitors, extensions if applicable, and management. The project is worth 20% of the course grade and groups cannot analyze the same organization.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd