Product and Brand Management – Gr.

Project will be for 15-20 pages approx.

Weightage: 20%

Students may choose any Brand for the same. However no two groups
should focus on the same organization.

Project: Brand Analysis

Project will broadly cover the following issues:

Introduction to Brand and History

Brand Positioning and Values

Brand Elements used

Brand Mantra used by the organization

Branding strategies

Brand equity – Customer Based Brand Equity

Competitive Brands under consideration

Brand Extension if any used by the organization

Brand Management