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  • On Ready Made Shirts: Comparative Analysis of Advertising

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    This document compares three major ready-made shirt brands in India: John Players, Peter England, and Louis Phillipie. It provides details on each brand's market share, company, ad agency, launch year, positioning, taglines, celebrity endorsements, and types of advertisements. The brands have different approaches to their marketing and positioning strategies to target consumers.

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    IMC(BHARGAV) (3)

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    This document compares three major ready-made shirt brands in India: John Players, Peter England, and Louis Phillipie. It provides details on each brand's market share, company, ad agency, launch year, positioning, taglines, celebrity endorsements, and types of advertisements. The brands have different approaches to their marketing and positioning strategies to target consumers.

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    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    21 views10 pages

    On Ready Made Shirts: Comparative Analysis of Advertising

    Uploaded by

    bhargavchotu15534
    This document compares three major ready-made shirt brands in India: John Players, Peter England, and Louis Phillipie. It provides details on each brand's market share, company, ad agency, launch year, positioning, taglines, celebrity endorsements, and types of advertisements. The brands have different approaches to their marketing and positioning strategies to target consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Comparative analysis

    of
    advertising

    On
    Ready made shirts
    MARKET SHARE
    7%
    8%

    SHIRTS
    TROUSERS
    OTHERS

    86%
    BRANDS

    JOHN PLATERS

    PETER ENGLAND

    LOUIS PHILLIPE
    JOHN PLAYERS
    Brand : John Players

    Company: ITC

    Ad Agency: FCB Ulka

    LAUNCH: December,2002

    POSITIONING: A brand with a cool attitude. It is positioned as " Style With a


    Playful Side"

    TAGLINE: “PLAY IT COOL”

    CELEBRITY: Hrithik roshan


    Print Ad
    OOH(Out Of Home) Campaign
    PETER ENGLAND

    COMPANY: Madura Garments

    AD AGENCY: Mudra

    LAUNCH: in the year 1997

    POSITIONED: “HONEST SHIRT”

    REPOSITIONED(2002): “HONESTLY IMPRESSIVE”

    CELEBRITY: Peter England is a brand that sells without any marketing gimmick
    And that too successfully.
    Print Ad
    LOUIS PHILLIPE

    COMPANY: Aditya Birla nuvo

    AD AGENCY: Contract

    LAUNCH: 1989

    POSITIONING: as an aspiration brand

    INTIALLY POSITIONED: as "Signed Designer wear" later extended the positioning to


    create a sense of exclusivity.

    CELEBRITY: The brand primarily relies on print ads in magazines for promotions
    Louis Phillipie

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