A PROJECT ON MARKET

ANALYSIS OF TITAN
INDUSTRIES

UNDER THE GUIDANCE OF

MEMBERS:
Ms. RASHMI REKHA BORAH
1. Tanushree Paul
2. Hrishikesh Baishya
3. Geeta Kumari
4. Ginlalmuan
Vaiphei
5. Jahar Singh
 Contents
1. Introduction
2. Company Profile
3. Types of brands under Titan Industries
4. Retail Chain of Titan Industries
5. Research Methodology
6. Analysis of Guwahati Market
7. Recommendation
8. Conclusion
 INTRODUCTION
 Titan Industries is the world's sixth largest wrist watch
manufacturer and India's leading producer of watches.

 The Company was incorporated on 26th July, 1984 at

Chennai.

 Titan is a joint venture between one of India's most respected

business organizations, the Tata Group and the Tamil Nadu
Industrial Development Corporation (TIDCO).
 Company profile
 Titan was established in 1984.

 Corporate office in Bangalore (Karnataka) & watch

manufacturing facility in Hosur (Tamil Nadu)

 Titan has a presence in over 30 countries.

 Two flagship brands – Sonata and Titan.

 Voted the most respected consumer durables company in a

Business World survey in 2003.
Ranges of Titan Watches
TATA WATCHES

SONATA TITAN

Edge Fastrack

Nebula Raga

Steel Xylys

Flip Obaku
Retail Chain of Titan Industries

World of Titan Titan Signet Club

Tanishq
Value Mart Boutiques

Private multi Sonata Stores

Brand Outlets
 Objectives of the study
 Finding out dealer’s perception about Titan.

 To find out the acceptance level of Titan Watches in Guwahati

market.

 To find out the satisfaction level of the dealers with the sale of
Titan Watches.

 To find the market shares of Titan Industries in Guwahati.

 Research Methodology

Primary Data Collection Secondary Data Collection

a)Structured questionnaire a) Company websites

b) Meeting the dealers b) Journals

c) Obtaining feedback c) Annual reports

d) Observing and analyzing d ) Books

 Analysis of Guwahati Market
38
40 36
33
35 3%
5% 3%
11% 3%
30

25

20
No. of Dealers
15 Percentage

10

5 90% 95% 83% 74%

10 to 150
Fig
0 1:Different types of watches 151 to 300
Titan Sonata Fastrack
dealt by the dealers 301 to 450
451 to 600

Fig 2:Stock level of Titan 601 to 750

751 to 900
Analysis of Guwahati Market
16% 26%

Titan
Sonata
Fastrack

58%

Fig 3: Satisfaction level of the dealers with brands

 Recommendation
 Check competitors.

 Strengthen relationship with dealers/sub-dealers/retailers.

 Payment of CSI (Counter Salesman Incentive).

 Quick response to problems in the market.

 To reduce the price of watches.

 Conclusion
 Titan does not believe in winning pockets, but hearts and minds.

 Titan has set an example for the others for achieving phenomenal
success within a very short period of time through a dynamic marketing
strategy.

 Titan still has a scope of increasing its market share in some areas of
Guwahati by taking up effective strategies.

 Titan should not ignore its competitors (Timex and Maxima).

 Titan Company can sponsor events similar to fashion shows .

 Bibliography
WEBSITES
• www.google.co.in
• www.titanworld.com
• www.ManagementParadise.com
• www.titan.com/titan
• www.about.com
• www.wikipedia.com
  BOOKS REFERED 
• KOTLER PHILIP & KEVIN LANE KELLER (2009): A FRAME WORK FOR MARKETING
MANAGEMENT  
• AHUJA RAM : ESEARCH METHODS  
• V. S. RAMASWAMY & S. NAMAKUMARI (1999): MARKETING MANAGEMENT 4th EDITION
 
• MALHOTRA N. K & DASH.S : MARKETING RESEARCH 5th EDITION
 
ANY QUERIES