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    Reviving Doordarshan: Group-2 Apurv Kumar Preyas Patel Raghav Taneja Sandeep Reddy Siva Rami Reddy Gabbi

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    Esha Sharma
    Doordarshan, India's public service broadcaster, has declined in relevance in recent years. A group analyzed reasons for Doordarshan's decline by interviewing employees, conducting focus groups, and reviewing ratings data, government websites, and past studies. Their objectives were to identify issues currently challenging Doordarshan in operations, marketing, content, and its ability to compete with private channels. They aimed to propose a revival strategy to help Doordarshan regain its potential in the broadcasting sector.

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    Reviving Doordarshan: Group-2 Apurv Kumar Preyas Patel Raghav Taneja Sandeep Reddy Siva Rami Reddy Gabbi

    Uploaded by

    Esha Sharma
    8 views3 pages
    Doordarshan, India's public service broadcaster, has declined in relevance in recent years. A group analyzed reasons for Doordarshan's decline by interviewing employees, conducting focus groups, and reviewing ratings data, government websites, and past studies. Their objectives were to identify issues currently challenging Doordarshan in operations, marketing, content, and its ability to compete with private channels. They aimed to propose a revival strategy to help Doordarshan regain its potential in the broadcasting sector.

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    Doordarshan, India's public service broadcaster, has declined in relevance in recent years. A group analyzed reasons for Doordarshan's decline by interviewing employees, conducting focus groups, and reviewing ratings data, government websites, and past studies. Their objectives were to identify issues currently challenging Doordarshan in operations, marketing, content, and its ability to compete with private channels. They aimed to propose a revival strategy to help Doordarshan regain its potential in the broadcasting sector.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views3 pages

    Reviving Doordarshan: Group-2 Apurv Kumar Preyas Patel Raghav Taneja Sandeep Reddy Siva Rami Reddy Gabbi

    Uploaded by

    Esha Sharma
    Doordarshan, India's public service broadcaster, has declined in relevance in recent years. A group analyzed reasons for Doordarshan's decline by interviewing employees, conducting focus groups, and reviewing ratings data, government websites, and past studies. Their objectives were to identify issues currently challenging Doordarshan in operations, marketing, content, and its ability to compete with private channels. They aimed to propose a revival strategy to help Doordarshan regain its potential in the broadcasting sector.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 3

    Reviving Doordarshan

    Group- 2
    Apurv Kumar
    Preyas Patel
    Raghav Taneja
    Sandeep Reddy
    Siva Rami Reddy Gabbi
    Objectives, Scope and Deliverables
    • To identify the reasons for the decline in relevance
    of Doordarshan in India and propose a revival
    strategy
    • Evaluate potential of DD in Broadcasting sector
    • To analyze issues currently plaguing Doordarshan
    in Operations, Marketing and Content
    • To analyze the gap between DD and leading TV
    channels
    • Revival Strategy
    Research Methods
    • Primary Sources of Information: Employees in
    DD, Focus groups
    • Secondary Sources: TRP Ratings, MIB Website,
    CDC
    • Geographical limits: NCR, Hyderabad

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