LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer

Question While determining the interviewing process, the researcher is
confronted with :-
Correct Answer Ascertaining the communication media

Your Answer Type of questions to use

Multiple Choice Single Answer

Question Measurement of the existing data or information is known as :-

Correct Answer Facts

Your Answer Facts

True/False
Question The client or organization should answer the queries of cost v/s
benefits of research.
Correct Answer True

Your Answer True

True/False
Question Balance Sheet is an internal unpublished data.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Question What are the factors to be considered in cluster analysis?

Correct Answer Limited number of clusters due to limitation of market potential ,

Clusters are not water tight compartment , Evaluating the quality
of cluster is difficult
Your Answer Limited number of clusters due to limitation of market potential ,
Clusters are not water tight compartment , Evaluating the quality
of cluster is difficult

Multiple Choice Single Answer

Question If a five star hotel needs to select the appropriate magazine for
placing the advertisements it should carry out :-
Correct Answer Readership Survey

Your Answer Advertising Effectiveness Study

Multiple Choice Multiple Answer

Question In industrial product research the research methodologies
adopted are :-
Correct Answer In-depth interviews , Surveys , Application Research