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    parimittal
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    Survey methods each have advantages and disadvantages for obtaining responses. Mail surveys have low response rates between 20-80% but are easy and cost efficient with no interviewer bias. Phone surveys have high response rates between 60-76% and can reach most homes rapidly but calls may be screened out and they can be expensive. Online surveys have quick response times and increased respondent flexibility but some groups may not have equal internet access. Face to face surveys have good response rates and longer interviews are more tolerated, but they are the most expensive and time consuming method.

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    Survey methods each have advantages and disadvantages for obtaining responses. Mail surveys have low response rates between 20-80% but are easy and cost efficient with no interviewer bias. Phone surveys have high response rates between 60-76% and can reach most homes rapidly but calls may be screened out and they can be expensive. Online surveys have quick response times and increased respondent flexibility but some groups may not have equal internet access. Face to face surveys have good response rates and longer interviews are more tolerated, but they are the most expensive and time consuming method.

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    25 views1 page

    Survey Table

    Uploaded by

    parimittal
    Survey methods each have advantages and disadvantages for obtaining responses. Mail surveys have low response rates between 20-80% but are easy and cost efficient with no interviewer bias. Phone surveys have high response rates between 60-76% and can reach most homes rapidly but calls may be screened out and they can be expensive. Online surveys have quick response times and increased respondent flexibility but some groups may not have equal internet access. Face to face surveys have good response rates and longer interviews are more tolerated, but they are the most expensive and time consuming method.

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    of 1

    Advantages and Disadvantages of Survey Methods

    Mail Phone Online Face to Face

    Response Rate 20%-80% (4) 60% - 76% (2) 20% - 70% (1) High
    Range

    Advantages easy and cost efficient large reach--most quick response times good response rates
    homes have telephones
    interview bias lowered reduced cost longer interviews more
    since no contact with rapid contact with likely to be tolerated
    interviewer (4) respondents (3) increased respondent
    flexibility (3) attitude can be
    observed (5)

    Disadvantages response rates are can be expensive some age, ethnic and expensive
    typically low income groups do not
    calls can be screened yet have equal access time-consuming (5)
    not appropriate for low out (3) to the Internet (3)
    literacy audiences (4)

    Version 1.0
    July 17, 2006

    The Health Communication Unit • www.thcu.ca • July 2006 1

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