Presentation

on
Topic- news of Reliance Trends

PRESENTED BY
AMIT PAUL
PGDM-SEM 3RD
ITS GHAZAIBAD.
Reliance Retail kicks off ‘Play India’
• Reliance Trends, the Apparel, Luggage and
Accessories specialty format of Reliance Retail
kicks off its ‘Play India’ – Sportswear festival
across all its stores.
• To mark the Sportswear festival, Reliance Trends
has announced the launch of its new private
brand, ‘Performax’ – A sportswear brand with
performance enhancing fabrics at prices which
are unbelievable and unheard of in this industry
 Strategy of reliance trends:
• The Sportswear festival that kick starts will go
on till November 23, 2010 .
• They offers customer unbelievable offers
across its newly launched brand, ‘Performax’
and also the existing active wear brand, ‘Team
Spirit’.
• While brand ‘Performax’ caters to those who
play sports and take it seriously
 Continue-
• The brand ‘Team Spirit’ caters to those who love
sports.
• Performax is powered with the latest technologies
such as Quick Dry, Fly Weight, Zonal Venting,
Compression and Reflective.
• Performax has a huge range for different sporting
and training needs ranging from Training, Running,
Tennis, Football, Basket Ball and Cricket. It also offers
accessories such as Caps, Ergonomic Socks,
Wristbands, Headbands and Gym Sling bags
 Another news:
• Besides great offers, as part of the Play India
festival, Reliance Trends is reaching out to
corporates in Bangalore, Hyderabad, Mumbai
and Delhi to promote healthy lifestyle with the
‘Fastest Cyclist’ contest. Winners will take
home gift vouchers from Reliance Trends
THANK YOU..