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  • How The Women Readers Market Is Segmented

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    Shivendra Mohta
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    The document discusses how to segment the Indian women readers market. It identifies several factors to consider when segmenting including lifestyle, social class, opinions, activities, attitudes and beliefs, fashion, occupation, values and culture, social status, age group, and locality. Some of the key segments identified are conservative vs exciting vs trendy lifestyles, lower to upper social classes, easily led vs opinionated opinions, and occupations ranging from working to freelancing to working from home.

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    How the Women Readers Market is Segmented

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    The document discusses how to segment the Indian women readers market. It identifies several factors to consider when segmenting including lifestyle, social class, opinions, activities, attitudes and beliefs, fashion, occupation, values and culture, social status, age group, and locality. Some of the key segments identified are conservative vs exciting vs trendy lifestyles, lower to upper social classes, easily led vs opinionated opinions, and occupations ranging from working to freelancing to working from home.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    10 views15 pages

    How The Women Readers Market Is Segmented

    Uploaded by

    Shivendra Mohta
    The document discusses how to segment the Indian women readers market. It identifies several factors to consider when segmenting including lifestyle, social class, opinions, activities, attitudes and beliefs, fashion, occupation, values and culture, social status, age group, and locality. Some of the key segments identified are conservative vs exciting vs trendy lifestyles, lower to upper social classes, easily led vs opinionated opinions, and occupations ranging from working to freelancing to working from home.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    How the women reader’s market

    is segmented??

    Presented by:
    Sayanjan
    Ankur
    Amar
    Shipra
    Dheera
    Segmentation of Indian Women Readers

    • Lifestyle
    • Social Class
    • Opinion
    • Activities
    • Attitude & beliefs
    Lifestyle
    • Conservative

    • Exciting

    • Trendy

    • Economic
    Social Class
    • Low
    • Middle
    • Upper
    Opinion
    • Easily led
    • Opinionated
    Activities
    • Shopping

    • Sports

    • Books

    • Physical Fitness
    Attitude & Beliefs
    • Environmentalist
    • Security conscious
    INDIAN WOMEN

    AGE

    LOCALITY

    VALUES & CULTURE

    SOCIAL STATUS

    FASHION

    OCCUPATION
    Fashion
    • Avoidance
    • Aspiration
    Occupation Pattern
    Working
    Non working
    Part time working
    Working from home
    Free lancers
    Values & Culture
    • Easily lead
    • Opinionated
    • Introvert
    • Extrovert
    Social Status
    • Lower middle Class
    • Middle Class
    • Upper middle Class
    • Upper class
    • Elite class
    Age Group
    • Teens
    • 20-30 Age group
    • Middle aged
    Locality based
    • Metro
    • Semi-Urban
    • Small Town Women
    THANK YOU

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