MASLOW’S HIERARCHY OF

NEEDS PYRAMID
IMPLICATIONS FOR MARKETING
• Advertisement can be used to emphasize
either the physiological benefits of a product,
such as its nutritional value, or its convenience
as a means of satisfying these needs.
• A food or drink manufacturer marketing a
luxury product may however find that, rather
than appeal to the physiological need for food
and drink, it is preferable to identify his
product with the satisfaction one of Maslow’s
higher needs.
IMPLICATIONS FOR MARKETING

• He may appeal to belonging needs and

display his product in a social context.
• Alternatively, he could appeal to esteem
needs and suggest that by serving the
product to friends the social status of
the consumer will be enhanced.
THANK YOU!