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  • Seo Planning: Razvan Antonescu

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    Razvan Antonescu
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    The document outlines an SEO planning process that includes using various tools like Google Webmaster Tools and Google Analytics. It discusses auditing websites, analyzing competition, optimizing internal architecture and templates, identifying partner sites, launching projects, and reporting on key performance metrics over time. The planning process provides guidance on content, ecommerce, and research project types as well as focusing on keywords, auditing sites, and addressing common errors.

    Original Description:

    My presentation at IMTO 2010

    Original Title

    SEO Planning

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    The document outlines an SEO planning process that includes using various tools like Google Webmaster Tools and Google Analytics. It discusses auditing websites, analyzing competition, optimizing internal architecture and templates, identifying partner sites, launching projects, and reporting on key performance metrics over time. The planning process provides guidance on content, ecommerce, and research project types as well as focusing on keywords, auditing sites, and addressing common errors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    204 views14 pages

    Seo Planning: Razvan Antonescu

    Uploaded by

    Razvan Antonescu
    The document outlines an SEO planning process that includes using various tools like Google Webmaster Tools and Google Analytics. It discusses auditing websites, analyzing competition, optimizing internal architecture and templates, identifying partner sites, launching projects, and reporting on key performance metrics over time. The planning process provides guidance on content, ecommerce, and research project types as well as focusing on keywords, auditing sites, and addressing common errors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    SEO PLANNING

    Razvan Antonescu
    • Google Webmaster Tools
    • Google Analytics
    • Google Custom Search Engine
    • Firefox addons:
    • Firebug (with Pagespeed)
    • Web Developer
    • SEO Book toolbar
    • SEO Doctor (Vladimir Prelovac)

    TOOLS
    • Content
    • Main goal: fast indexing
    • Ecommerce
    • In depth indexing, long tail

    PROJECT TYPES
    • Client
    • Brands
    • Domain specific keywords
    • Research
    • Google SKT
    • Competition
    • Google Suggest

    KEYWORDS
    • 1 year (observe seasonal changes)
    • Monthly reports
    • Keywords volume
    • Traffic generating pages
    • Bridge spikes with intervention logs

    AUDIT
    • 6 sites:
    • 3 local
    • 3 international
    • Directions:
    • Structure
    • Templates
    • Age
    • Unusual strategies
    • Links

    COMPETITION ANALYSIS
    • Homepage
    • Internal linking
    • Labeling
    • Exclude irrelevant pages

    INTERNAL ARCHITECTURE
    • Home
    • Categories
    • Subcategories
    • Items
    • Search*

    TEMPLATE OPTIMIZATION
    • Identify sites from within the same vertical
    • Content syndication

    PARTNERS
    • QA
    • Going live
    • Implementation testing
    • Evolution analysis

    LAUNCH
    • Target keywords
    • Long tail keywords (volume)
    • Traffic generating pages
    • Images
    • Goals

    REPORTING
    • More than one H1 tag
    • Robots.txt missing
    • No RSS feeds
    • Lack of QA after implementation

    COMMON ERRORS
    !

    TIPS
    ?

    Q&A

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