Questionnaire

A study on purchase behavior towards branded shirts among school of

management

1. Gender : Male/ Female

2. Age group :
A) 18 -28 B) 29 - 38 C) 39 - 48 D) 49 -58
3. Income :
A) No income B) 5000-10000 C) 10001-20000 D) 20001-30000 E) 30001&
above
4. whether you use branded shirts? Yes/ No
If Yes Go to Question No 5
If No Go to Question No 8
5. Which brand shirt do you prefer
Please make a (√) Mark
Brand (√) Brand (√) Brand (√)
Peter Allen Ramraj
England
Otto Pan America Vimal
Shelton Park Avenue Crocodile
Sero T- series Khadi
Van-Heusen Udhayam Kumar
Minister Martin Cameron
white
Louis John Players Color plus
Philippe
6. If you use other brands please specify_______________________
7. Rank the brands according to your opinion
Brand Rank Brand Rank Brand Rank
Peter Allen Ramraj
England
Otto Pan America Vimal
Shelton Park Avenue Crocodile
Sero T- series Khadi
Van- Udhayam Kumar
Heusen
Minister Martin Cameron
 white
Louis John Players Color plus
philipe
8. What are the factors you consider while selecting your brand? Give your own
pointing rates for the factors in their relevant boxes.
Factors 1 2 3 4 5
Quality
Price
Brand Image
Colours
Fittings & Striching
Size
Easy availability
Convenience
Customer service
Offers
advertisement
8. Why do you go for unbranded shirts?
_________________________________________________________________
_______________________________________
9. why don’t you go for branded shirts?___________________________