PRESS WRITE-UP

Celebrate Ganeshotsav in an eco-

friendly way
The Brief: Around India, millions celebrate Ganeshotsav, a festival
celebrating the god of the everyman. This is a festival that goes beyond
the boundaries of caste and creed, as all Indians unite in good cheer to
celebrate Ganeshotsav. And the celebrations are always grand. Every year communities get
together to buy the biggest idols they can afford. And with each year, the idols and celebrations
get grander and more elaborate.
Earlier, idols were made of earthen clay instead of Plaster of Paris (POP). But as demand grew,
sculptors began using POP since it’s an easier material to mould and looks better than simple
earthen clay. But come immersion time, these POP idols release toxic elements into the water
and clog up waterways. Decorations used are bought for their value for money, rather than their
eco-friendliness. Immersion processions result in noise and air pollution from fireworks, littered
roads and other such eco-unfriendly behavior.
It’s time for a change. It’s time to go back to our roots. This year, let’s celebrate with a new
Ganesha, a green Ganesha. The FUTURE Group is making communication deliverables for
celebrating Ganeshotsav in an eco-friendly way.
Target Audience
People who celebrate Ganeshotsav — whether at home, with their society or with a Sarvajanik
Ganesh Mandal.
Media
Future group has strategized on print media for communicating to its audience to celebrate eco-
friendly Ganeshotsav. For conducting this campaign they have developed different colleterals
which include hoardings, posters in their office premises, greeting card, bookmark and T-Shirt
print for the employees.