PL ANN IN G S TR ATE GY M ONITO RIN G

Press
Topic: Abstract Report
Source: SPORT+MARKT Football Top 20 2010
 Europe‘s Top 20 – the most popular football clubs

1. FC Barcelona 57.8
EUROPE

2. Real Madrid CF 31.3

3. Manchester United FC 30.6
4. Chelsea FC 21.4
5. FC Bayern München 20.7
6. Arsenal FC 20.3
7. AC Milan 18.4 Number of clubs per country
8. FC Internazionale 17.5
England 4
9. Liverpool FC 16.4
10. Juventus FC Italy 4
13.1
11. FC Zenit St. Petersburg 12.6 Russia 3
12. CSKA Moscow 10.5 Spain 2
13. FC Spartak Moscow 9.0 France 2
14. Olympique Marseille 7.8 Turkey 2
15. AFC Ajax 7.1 Germany 1
16. Galatasaray SK 6.8
© SPORT+MARKT AG 2010

Netherlands 1
17. Olympique Lyon 6.6 Ukraine 1
18. Fenerbahce SK 6.1
19. AS Roma 6.0
20. FC Dynamo Kyiv 5.3
Number of European fans in mill.

Source: SPORT+MARKT Football Top 20 2010

 The 5 most popular British clubs in Europe with their
European fan bases
EUROPE

1. FC Barcelona 57.8

2. Real Madrid CF 31.3

3. Manchester United FC 30.6

4. Chelsea FC 21.4

5. FC Bayern München 20.7

6. Arsenal FC 20.3

9. Liverpool FC 16.4

33. Tottenham Hotspur FC 3.5

© SPORT+MARKT AG 2010

Figures in mill.

Source: SPORT+MARKT Football Top 20 2010

 Number of domestic fans of “Football Top 20” clubs

Share of domestic Arrows:

fans Significant
EUROPE

FC Dynamo Kyiv 5.3 47% changes

AFC Ajax 4.3 39%
Galatasaray SK 5.9 39%
Real Madrid CF 6.8 36%
Olympique Marseille 6.6 36%
Fenerbahce SK 5.2 35%
FC Bayern München 10.0 29%
FC Barcelona 5.5 29%
FC Zenit St. Petersburg 12.4 27%
Juventus FC 5.5 24%
Olympique Lyon 4.4 24%
CSKA Moscow 10.5 23%
FC Spartak Moscow 8.6 19% Understanding
figures
Manchester United FC 4.7 18%
e.g. FC Dynamo
AC Milan 4.1 18% Kyiv:
© SPORT+MARKT AG 2010

Liverpool FC 4.4 17% 47% of Ukrainian

football fans are
FC Internazionale 3.9 17% supporters of FC
Arsenal FC 3.1 12% Dynamo Kyiv.
Thus, the club has
AS Roma 1.6 7% 5.3 mill. Fans in
Chelsea FC 1.6 6% the Ukraine.
Figures in mill.

Source: SPORT+MARKT Football Top 20 2010

 Winners from 2005/06 to 2009/10 in absolute figures
EUROPE

FC Barcelona FC Internazionale AS Roma

70
Million

60
57.8

49.0 50.3
50
44.1
41.4
40

30

20
17.5

10.7 11.1 10.8 10.2

© SPORT+MARKT AG 2010

10
4.5 6.0
2.8 4.4 3.7
0

2005/06 2006/07 2007/08 2008/09 2009/10

Source: SPORT+MARKT Football Top 20 2010

 Losers from 2005/06 to 2009/10 in absolute figures
EUROPE

Real Madrid CF Wisła Kraków

70
Million

60

48.6
50
44.6 45.9
41.0
40

31.0
30

20
© SPORT+MARKT AG 2010

10 9.3
6.7 6.6 6.8
4.6
0

2005/06 2006/07 2007/08 2008/09 2009/10

Source: SPORT+MARKT Football Top 20 2010

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