Web Analysis

By: E. Palamani
Date: 15/02/2005
 Introduction
Web Analysis – is a tool that collects
data on website users
behaviour
 Features
 How many people visited the site
 How many of those visitors were unique visitors
 How they came to the site (i.e., if they followed a link
to get to the site or came there directly)
 What keywords they searched with on the site's
search engine
 How long they stayed on a given page or on the
entire site, what links they clicked on and when they
left the site.
 Web analytic software can also be used to monitor
whether or not a site's pages are working properly
 Benefits to Company
 Helps monitor visitors and users
 It can help you optimize your website
 It can help the business to formulate
a sales and e-marketing plan
 Benefits to Consumer
 Websites are designed to suit the
customers
 Cost
 Software cost £2000 upgrades are
needed
 Other cost are needed to pay
companies such us; Google running it
the programs etc…
 Draw Back
 Privacy
 Legal and ethical