QUESTIONNAIRE

I. Personnel details:

Name:......................................................................................................................
Age: 50-60
60-65
65-70
70-75
75+

Gender: Male Female

Occupation: Working Retired

Monthly Income: <5000

5000-10000
10000-20000
20000-30000
>30000
Marital status:
Married
Divorce
Widow
Widower
Living arrangement:
Alone
With partner
With family
Ability to Drive
Yes No
2. Type of store:
Mall
Multiple stores
Independent shops
3. Store Location:
Out town
Edge town
Town centre
Neighbourhood store
4. Mode of transport:
Walk
 Lift
Drive
Payable transport
1. How many times do you visit retail shop?
Daily
2-6 times a week
Once a week
Less than once a week
2. Planning involved in the food supply?
Plan week ahead
Plan a day before buying
Impulse buying
Shop daily
3. How do you perceive to get destination store?
Experience difficulty No difficulty
4. Shopping enjoyment
Enjoy shopping
Neutral
Do not enjoy shopping
Value of special offers
Good value
Not good value
Perception of convenience
More convenient
Less convenient
Neutral

II. Attitude towards products:

Durability
Luxurious
Inexpensive
Neutral
 Factors before buying a product
i. Culture
ii. Suitability
iii. Appealing
iv. Health related
Please rate the following factors in the following forms:
(3- highly required, 2- neutral, 1- not required/ don’t matter)

Elevator/ escalator
Convenience of products
Health related products in the store
Crowd In the store
Culture of store
Response from the staff
Influence of the ads targeted on you
Perspective of society if you purchase the products
Easy payment
Easy checkout
Having special offers for you