MARUTI SUZUKI

• The journey began 29 years ago with the principle of "Give" – a principle
that has been bedrock of Maruti Suzuki's approach to sustainability.

• Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a

subsidiary ofSuzuki Motor Corporation of Japan

• India's largest passenger car company.

• Maruti Udyog Limited (MUL) was established in February 1981.

 PROFILE
Maruti suzuki

• The company annually exports more than 1,10,000 cars and has an
extremely large domestic market in India selling over 7,30,000 cars
annually so far.

• The company is listed on Bombay & National Stock Exchange.

 WHY
MARUTI SUZUKI?

• No. 1 in Customer Satisfaction.

• Wider choice in every Segment.

• Largest dealership network in India

• Largest Service Network

• 2628 listed Authorized service stations

• 30 Express Service Stations on 30 highways across India.

• Fuel Efficient & Parts Easily Available.

• Highest resale value.

• Low Maintenance Cost

CORPORATE
HISTORY
 Gurgaon

MANESAR
 HISTORY OF
CAR LAUNCHES

• 800 (Launched 1983)

• Omni (Launched 1984)
• Gypsy (Launched 1985)
• WagonR (Launched 2002)
• Alto (Launched 2000)
• Swift (Launched 2005)
• Estilo (Launched 2009)
• SX4 (Launched 2007)
• Swift DZire (Launched 2008)
• A-star (Launched 2008)
• Ritz (Launched 2009)
• Eeco (Launched 2010)
• Maruti New Wagon R (Launched 2010)
• Maruti Altok10 (Launched 2010)
 A1 mini

MARUTI 800
 A2 compact

ALTO ZEN WAGON R

SWIFT
 SENSING
THE ‘RIGHT’
OPPORTUNITY

 Launch of It’s Biggest SUCCESS story ever- SWIFT in May-2005.

 The Formula- Hatchback.

 Objectives of SWIFT:-
1. The Emerging Hatchback Customer

2. Huge Opportunities in Hatchback

3. Diesel Opportunity

4. Image Makeover

5. Globalization of Suzuki
A3 midsize
 MULTI
UTILITY VEHILCES

OMNI
VERSA

EECO
 Discontinued
Car Models

• 1000 (1990–1994)
• Zen (1993–2006)
• Esteem (1994–2008)
• Baleno (1999–2007)
• Zen Estilo (2006–2009)
• Versa (2001–2010)
• Grand Vitara XL7 (2003–2007)
 PRICING

Segment A – cars priced lower than 800, Omni, Alto

Rs. 300,000

Segment B – cars priced between Rs. Estilo, A-start, Ritz, Swift , Wagon R,
300,000 and Rs. 500,000 EECO

Segment C – cars priced between Rs. Swift Dzire, SX4

500,000 and Rs. 1,000,000

Segment D – cars priced between Rs. Grand Vitara(SUV)

1,000,000 and Rs. 2,500,000

Segment E – cars priced above Rs. Yet to be launched!

2,500,000
 Other Services

• Maruti TrueValue
• Market place for used Maruti vehicles
• One can buy, sell or exchange used Maruti vehicles with the help of this service
• Network of 318 outlets in 186 cities.

• Maruti Genuine Accessories

• Offers accessories like alloy wheels, body cover, carpets, door visors, fog lamps
• These are sold through dealer outlets and authorized service stations throughout
India.
 Other Services

• Maruti Insurance
– Launched in 2002

– In association with National Insurance Company, Bajaj Allianz, New

India Assurance and Royal Sundaram

– By December 2005, more than two million insurance policies were

sold.
FINANCE
 TIE-UPS
WITH BANKS

• Maruti had started two joint ventures Citicorp Maruti and Maruti
Countrywide with Citi Group and GE Countrywide respectively to assist its
client in securing loan.

• Maruti Tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak
Mahindra, Standard Chartered Bank, and Sundaram to start this venture
including its strategic partners in car finance.

• Maruti claims that its finance program offer most competitive interest
rates to its customers, which are lower by 0.25% to 0.5% from the market
rates
 NET SALES

COMPANY AT A GLANCE
 Profit After Tax

25000

20000

15000

10000 PAT (Rs in mil)

5000

0
2006- 2007- 2008- 2009-
2007 2008 2009 2010
NETWORK DETAILS
MARKET SHARE
 MARKET SHARE FOR
LAST TWO FISCAL
YEARS
50

40
MARUTI
30
HYUNDIA
20 TATA
FORD
10 GM

0
2008-2009 2009-2010
Market Share for 2009-2010
 INCOME EXPENDITURE ANALYSIS

350000
300000

250000
200000 INCOME (in mil)
150000
EXPENDITURE
100000 (in mil)
50000

0
2006- 2007- 2008- 2009-
2007 2008 2009 2010
SALES VOLUMES
 STRATEGY TO
INCREASE SALES & PROFIT

• Launch of compact cars

SRATEGY TO INCREASE SALES
• Brand Awareness, Advertising Recall, Product Experience,
Company Image and Competition Analysis.

• By capitalising on Suzuki’s research and development

capabilities and internal resources to finance its expansion.

• Stay away from the ultra low-cost segment

 FUTURE PLANS

• The company plans to expand its manufacturing capacity to 1.75 million

by 2013. For this the company will be investing around Rs. 60 Billion (Rs
6,000 Crores) over the period till 2013.

• A tie-up with the automobile giant- VOLKSWAGON

 CORPORATE
SOCIAL
RESPONSIBILITIES

• Maruti Udyog Ltd. is committed to:

·Maintain and continually improve upon our Environmental
Management system and performance. 
·Prevention of pollution resulting from our business activities
and products. 
·Strictly adhere to environmental laws and further follow our
own standards.
 POLICIES TOWARDS
CSR

They have put forward following action guidelines:

·Promote energy conservation 
·Promote three R's (Reduce, Reuse, Recycle) 
·Promote "Green" procurement 
·Provide environmental education to all the personnel
working for or on the behalf of Maruti Udyog Limited
 ACCOLADES

•The Government of Japan has honoured Maruti Suzuki with the METI
Award for promotion of Japanese brand in India. Maruti Suzuki is one of the
six companies, as also one among two outside Japan, to have received this
prestigious award.
•Wins the Engineering Export Promotion Council (EEPC) Award for seven
proceeding years.
•Maruti Won Customer Satisfaction Award 10 times in a row.
 Bibliography

• www.marutisuzuki.com
• www.siamindia.com
• www.livemint.com
• www.economictimes.com
• www.wikipedia.com
• Annual Reports of Maruti Suzuki
 Presented by:

Lavkush Khanna 71
Madhulika Singh 72
Maithili Babras 73
Mallika Shetty 74
Mamta Chawla 75