 In finance, the purchase of a financial product

or other item of value with an expectation of

favourable future returns. In general terms,
investment means the use money in the hope
of making more money.

 In business, the purchase by a producer of a

physical good, such as durable equipment or
inventory, in the hope of improving future
business.
 Investments in Bank Fixed Deposits (FD).

 Investments in Insurance policies.

 Investments in Stock Market.

 Investments in Mutual Funds.

 Investments in Real Estate

 To find out the most preferred investment
option.

 Which particular factor affect the investment

option maximum.
 To make our financial future safe as
investment is the foundation.

 By investing wisely one can make better life

standards and increase our future wealth.

 Investments are not totally safe from risks ,

but one can try to understand what kind of
risks are related to which investment option
and can take action.
 Security of original capital.

 Tax efficiency

 Ease of withdrawal

 Simplicity

 Life cover
 General investors

 Businessmen

 Entrepreneurs
 Income of the investor

 Return from the investment

 Growth of the investment option

 Perception of the investors

• Robert Cultraro, Jun 2003

• E David, Nelson,  Patrick-Ezzell, JoAnn,1994

• Welling, Kathryn M.. 

Barron's National Business and Financial Weekly

• Monk, J. Thomas, Landis, Kenneth M.. Cashflow.

• Frank, John N.. Business Week. New York: 
Dec 29, 1986/Jan 5, 1987
• Ettorre, Barbara. HR Focus. New York: Dec 1994
• Asiamoney. London: May 1994