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  • Marketing Strategy of Gdgoenka

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    Rahul Yadav
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    The document analyzes GD Goenka World Institute as a competitor. It provides details on the institute such as its establishment in 1982, courses offered, and partnership with Lancaster University. It also examines factors important to students for MBA programs like faculty, placement, and infrastructure. Sources of information for MBA colleges are discussed along with the reliability of different sources. GD Goenka's marketing strategy focuses on infrastructure, transportation, and targeting advertisements towards high-end customers. The conclusion recommends strategies for EBS to improve based on GD Goenka's approach.

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    The document analyzes GD Goenka World Institute as a competitor. It provides details on the institute such as its establishment in 1982, courses offered, and partnership with Lancaster University. It also examines factors important to students for MBA programs like faculty, placement, and infrastructure. Sources of information for MBA colleges are discussed along with the reliability of different sources. GD Goenka's marketing strategy focuses on infrastructure, transportation, and targeting advertisements towards high-end customers. The conclusion recommends strategies for EBS to improve based on GD Goenka's approach.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    21 views10 pages

    Marketing Strategy of Gdgoenka

    Uploaded by

    Rahul Yadav
    The document analyzes GD Goenka World Institute as a competitor. It provides details on the institute such as its establishment in 1982, courses offered, and partnership with Lancaster University. It also examines factors important to students for MBA programs like faculty, placement, and infrastructure. Sources of information for MBA colleges are discussed along with the reliability of different sources. GD Goenka's marketing strategy focuses on infrastructure, transportation, and targeting advertisements towards high-end customers. The conclusion recommends strategies for EBS to improve based on GD Goenka's approach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 10

    Competitor Analysis on

    G D Goenka World Institute


    (Shaping Dreams, Enlightening Minds.)

    Presented by:
    Rahul Kumar
    Sudhir Kashyap
    Ranjan Gupta
    Naveen
    12/07/2021 Group 4 1
    Institute profile
    GD Goenka Group established in 1982.
    PGDM courses-Finance, HR, Marketing,
    Entrepreneurship and international business.
    Provides 5 star hotel facility to hostlers.
    Fully Air conditioned buildings situated on a 60
    acre campus

    12/07/2021 Group 4 2
    Collaboration and partnership
    Collaborated with Lancaster University U.K
    Ranked 27th in the world, 10th in Europe & 4th
    in UK for Global MBA by Financial Times,
    2009.
    Opportunity to spend one year in UK.

    12/07/2021 Group 4 3
    Importance given to various factors by Students while seeking
    admission in MBA college
    120%
    100%
    100%

    80% Faculty
    70%
    Placement
    60% Specialisation
    50% 50%
    40% Infrastructure
    40%
    Curriculum
    20%

    0%
    Percentage level of satisfaction

    12/07/2021 Group 4 4
    Importance given to source of information while searching for an
    MBA college

    90%
    80%
    80%
    70%
    70%
    60%
    50% Magazine/Newspa
    50% per
    40% Inernet/websites
    Friend/references
    30% TV/Radio
    20%
    10%
    0%
    Various Factors

    12/07/2021 Group 4 5
    Reliability of various factors while taking admission in a
    MBA college

    120%
    100%
    100%

    80% 75% Internet/websites


    Directly college
    60% Newspaper
    50%50%
    TV/Radio
    40%
    Friend/References
    20%

    0%
    Percentage level of satisfaction of various factors

    12/07/2021 Group 4 6
    Marketing strategy of GD Goenka
    Infrastructure
    • 5 Star Accommodation for Boys & Girls with Attached study &
    bath.
    • 17 Acre Golf Course 400m Athletic Track.
    •Fitness Center
    1. All weather swimming pool
    2. Spa & Sauna
    3. skin & hair saloon
    4. Squash courts
    5. Billiard Room and

    12/07/2021 Group 4 7
    Marketing strategy of GD Goenka
    • Hi-Tech theatre with a Seating Capacity of 500

    • Hi-tech AC Buses for day boarders from Delhi, Gurgaon &


    Faridabad

    Students are from all across the world


    They have spent around 6 crore for advertisement.
     they target high end customer ex- placing adds in the
    magazine which are kept at airport.
     they give advertisement in IMS and time magazine.
    Links present on Facebook, Orkut, shiksha, minglebox
    sites.

    12/07/2021 Group 4 8
    Conclusion
    • As by going through GD Goenka marketing strategy
    EBS should also do some of these:
    • Should advertise in IMS and TIME magazine.
    • Advertisement on airport magazine(high end
    customers)
    • Improvement in infrastructure

    12/07/2021 Group 4 9
    Thank you

    12/07/2021 Group 4 10

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