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    Assignment - 3: Topic:-Identify The Cognitive Component and Affective Component of DTH

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    mohdanwarkamal
    The document analyzes the cognitive and affective components of two advertisements for Dish TV direct-to-home television services. For the cognitive component, the advertisements emphasize features like picture quality, price and channel selection to appeal to customers' rational decision-making. For the affective component, the document discusses how Tata Sky advertisements aim to satisfy customers' desires for better features at a low cost, appealing to their emotions around enjoyment and value.

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    Assignment - 3: Topic:-Identify The Cognitive Component and Affective Component of DTH

    Uploaded by

    mohdanwarkamal
    36 views7 pages
    The document analyzes the cognitive and affective components of two advertisements for Dish TV direct-to-home television services. For the cognitive component, the advertisements emphasize features like picture quality, price and channel selection to appeal to customers' rational decision-making. For the affective component, the document discusses how Tata Sky advertisements aim to satisfy customers' desires for better features at a low cost, appealing to their emotions around enjoyment and value.

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    Assignment 3

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    The document analyzes the cognitive and affective components of two advertisements for Dish TV direct-to-home television services. For the cognitive component, the advertisements emphasize features like picture quality, price and channel selection to appeal to customers' rational decision-making. For the affective component, the document discusses how Tata Sky advertisements aim to satisfy customers' desires for better features at a low cost, appealing to their emotions around enjoyment and value.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    36 views7 pages

    Assignment - 3: Topic:-Identify The Cognitive Component and Affective Component of DTH

    Uploaded by

    mohdanwarkamal
    The document analyzes the cognitive and affective components of two advertisements for Dish TV direct-to-home television services. For the cognitive component, the advertisements emphasize features like picture quality, price and channel selection to appeal to customers' rational decision-making. For the affective component, the document discusses how Tata Sky advertisements aim to satisfy customers' desires for better features at a low cost, appealing to their emotions around enjoyment and value.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 7

    Assignment

    -3
    Topic:- Identify the Cognitive component and Affective
    component of DTH

    Submitted To Submitted By
    Mr.Amit Lal Aamir khan
    RT1901A61
    10907135
    Cognitive Component:
    Advertisment-1

    Justification: According to cognitive component, we can analyse the above print


    Advertisement. Which I have identified for cognitive component. This adds its
    showing “welcome to the world of high definition”. Which focus on the picture
    quality of dish TV and this price is only 2990 and also it is given in print
    advertisement. It is available only in Dish TV. That’s why the common who came
    under rational category (which consider Price, Features, Quality of Product before
    purchasing)

    They can make decision on it effect on the common to make decision for
    purchasing the dish TV.

    Advetisement-2

    Justification : The print advertisement which I have taken that is related to


    cognitive component because in this advertisement it showing that “ SANTUSHT
    WITH YOUR CABLE TV?” This statement says for that kind of people who have
    not using Dth services of Dish Tv and also it focus on its features that is at “185
    channels , DVD picture quality , Movie on demand , games , Break free movie
    ,stereophonic sound “

    So we can say that if any person have to purchase dish tv they come under rational
    category (which consider price , features , quality of product before purchasing )

    They can make judgment of purchasing dish tv.

    Affective Component

    Justification:
    In Indian customers are very rational about television at that
    time Tata sky provide maximum TV channels with better clarity
    so customer eager to buy Tata sky and enjoy the better features
    of Tata sky. Various features they provides with dth like
    recording etc.
    Advertisement-4
    Justification
    This advertisement shows that India customer are very rational . They want to take
    more benefits in lowest cost so that why Tata Sky give the features to their
    customer Like they can teach English at their home, they can record the live match
    and other program . they need to pay less than the cable. And they give many
    scheme to attract their customer.

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