Professional Documents
Culture Documents
Branding, Packaging and Labeling
Branding, Packaging and Labeling
Chapter 32
Sec. 31.2 – Packaging and Labeling
• Environmental
Packaging –
reusable,
recyclable, less
wasteful, and
safer for the
environment
Contemporary Packaging Issues
• Cause Packaging – to promote
non-product issues such as
social and political causes
Ex: Body Shop, Ben & Jerry’s
Click on the ice cream
carton to learn about
cause packaging at Ben
and Jerry’s
Labeling
• Information about
product use,
care, other
features
Grade Label