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Call Centre Computations

Call Centre Total Calls Net Rev/Cal Conversion Ratio(%) YOY Rev. Chain wide Standardized
Net Revenue
Data (A) (B) (C) (D) increase (E) ADR (F) Growth = C/F

2001 24824937 73.09 38   132.84 55

2002 24864291 77.64 39.1 19304635 125.44 62

2003 24282151 84.39 40.9 59425950 124.01 68

2004 25803572 85.37 41 66240349 130.08 66

2005 27475261 90.3 40.9 71949465 143.63 63

2006 27421289 99.29 41.5 95293092 149.92 66

2007 28626204 102.55 41.4 99810985 161.86 63

        412024476    
Call Centre Efficiencies
Chain wide ADR = Avg. of ADR of all brands

Standardized Net Rev Gr.= Net Rev. per Call/ Chain wide
ADR

Call Centre efficiency improvement ( 2003) = 68-55/55

= 23.6%
ROI within the first 2 years
ROI = Cum. Revenue/Investment

= 78.7*5%/$ 650k

= 605%
ROI over the life time
ROI = Cum. Revenue/Investment

= 412*5%/$ 650k

= 3169%
Rev PAR by Brand
 Check the movement of diff. brands over the
years.

 Rev PAR index

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