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  • Apple Iphone: Shashwat Shriparv Infinitysoft

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    The document provides information about the Apple iPhone. It was Apple's entry into the smartphone market in 2007, aiming for 1% market share. The iPhone targeted high income consumers with prices from $499-599. It featured a unique touch screen and visual voicemail technology. Specs included a 3.5 inch screen, 4-8GB storage, WiFi, Bluetooth and a 5 hour talk time battery life. While it faced weaknesses like lack of familiarity and risk of damage, opportunities existed in loyal customers and changing social trends embracing new phone features. The conclusion was the unique product and reasonable price would lead to success.

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    Apple iPhone

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    The document provides information about the Apple iPhone. It was Apple's entry into the smartphone market in 2007, aiming for 1% market share. The iPhone targeted high income consumers with prices from $499-599. It featured a unique touch screen and visual voicemail technology. Specs included a 3.5 inch screen, 4-8GB storage, WiFi, Bluetooth and a 5 hour talk time battery life. While it faced weaknesses like lack of familiarity and risk of damage, opportunities existed in loyal customers and changing social trends embracing new phone features. The conclusion was the unique product and reasonable price would lead to success.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    15 views7 pages

    Apple Iphone: Shashwat Shriparv Infinitysoft

    Uploaded by

    shashwat2010
    The document provides information about the Apple iPhone. It was Apple's entry into the smartphone market in 2007, aiming for 1% market share. The iPhone targeted high income consumers with prices from $499-599. It featured a unique touch screen and visual voicemail technology. Specs included a 3.5 inch screen, 4-8GB storage, WiFi, Bluetooth and a 5 hour talk time battery life. While it faced weaknesses like lack of familiarity and risk of damage, opportunities existed in loyal customers and changing social trends embracing new phone features. The conclusion was the unique product and reasonable price would lead to success.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Apple iPhone

    Shashwat Shriparv
    dwivedishashwat@gmail.com
    InfinitySoft
    iPhone Company Information
    • Apple enters Smart-
    Market Share
    Phone Industry Nokia
    – Aiming for 1% Market 20% Motorola
    Share 5% 31% Samsung
    LG
    • High Income Consumers 6%
    Sony Ericsson
    7%
    – $499-$599 13% 18% Siemens
    Others
    • Will Expand Product
    Line
    Technology
    • Unique Technology to iPhone
    – Smart Screen
    – Visual Voicemail
    – Touch Screen
    • Common Features
    • Mp3 Player
    Tech Specs
    • Physical Characteristics
    – 3.5 Inch Screen
    – 4.5 by 2.4 by .46 inches
    – 4.8 ounces
    • 4 or 8 GB Memory
    • Wi-Fi, Edge and Bluetooth compatible
    • Battery Life
    – 5 hours talk/video/browsing
    – 16 hours Audio playback
    • OS X operating system
    SWOT Analysis of iPhone
    Strengths Weaknesses
    •High brand equity •Not familiar with smartphones
    •Compatibility (1st batch glitches)
    •Have a lot of financing for •High risk of damage
    development of iPhone product •Cingular exclusivity

    Opportunities Threats
    •Loyal customers •Competition with phones like
    •Social trends (people changing Nokia, Trio and Blackberry.
    their phones)
    •Big market (big demand for all
    features)
    Conclusion
    • Offers unique product to market
    – Price is reasonable for what you’re getting.

    • Product will succeed


    Questions?

    Shashwat Shriparv
    dwivedishashwat@gmail.com
    InfinitySoft

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