VLOGS- WEB VIDEO

MARKETING

Presented By:-
Ankit Sood
Harpreet Kaur
Mandeep Kaur
INTRODUCTION
A vlog or video blog is a blog which uses video as the
primary content.

A typical vlog entry combines an embedded video or

video link with supporting text, images, and metadata.

Vlogs often take advantage of web syndication.

HOW TO CREATE A VLOG

Step 1
•• Get
Get aa microphone.
microphone.

Step 2
•• Get
Get aa webcam.
webcam.

Step 3
•• Prepare
Prepare your
your vlog
vlog content
content

Step 4
•• Record
Record your
your vlog.
vlog.

Step 5
•• Upload
Upload your
your vlog
vlog file
file to
to YouTube
YouTube or
or Google
Google Video
Video
Step 6 Step 7 Step 8 Step 9 Step 10
• Create a new • Paste the • Publish your • Test your vlog.
• Get the blog post. embedding new blog post.
embedding code for your
code of your vlog file into
uploaded vlog your new blog
file. post.
TOP 3 VLOG WEB SITES- ALL RANKED 9

Google
Video

Youtube
FEW OTHER TOP VLOGS SITES
WEBSITE PAGE RATING
• BrightCover 8
• PhotoBucket 8
• DailyMotion 8
• iFilm 8
• Break 7
• Blip.tv 7
• GrindTV 7
• Metacafe 7
• Vimeo 7
• BuzzNet 6
• LiveLeak 6
• Stupidvideos 6
REASONS WHY WE SHOULD USE VLOGGING

People love
being nosey,
Portray your People love to
Creates a message a lot know what
visual image clearer than other people
of yourself. text would. are doing.

Easier than People just

text love watching
videos rather
than reading.
WHAT IS VIDEO MARKETING

Video marketing as a
Google bought
powerful method to
youtube for 1.6 billion
engage your client ,
dollars and it is
dominate the search
estimated that over
engine and create
60% of all data
massive traffic for
transfer has some
your business. All
form of video on the
through the powerful
internet
medium of video
WHY TO USE VIDEO MARKETING

The search engine first priority is videos

They rank high

Videos are easy to create

Consumes less time than writing text

They are attractive and engage people

SUCCESSFUL BRANDS IN VIDEO MARKETING

http://brandingbrand.com/blog/the-future-of-blogg
ing-video-blogs/
“With vlogging, people can see you reading your words.”
MOST POPULAR VLOGGERS RIGHT
NOW
Justine is a true social media video
blogging
blogging celebrity.
celebrity. She
She does
does
everything
everything from
from videos
videos and
and
1. iJustine
commentary to something like a
variety show- and her Twitter remake
of Rockin’ Robin is not to be missed.

This
This was
was anan award
award winning
winning vlog
vlog
years
years ago
ago that
that continues
continues to
to be
be
consistent and amazing. In short (as
2. alive in baghdad they tell it): “Alive in Baghdad
employs Iraqi journalists to produce
video packages each week about a
variety of topics on daily life in Iraq.”
 Heather
Heather from
from the
the LiamShow
LiamShow has has aa
Vlog
Vlog about
about being
being aa vampire
vampire
teenager.
teenager. Funny stuff,
Funny stuff, often
often going
going
3.
3. Heather’s
Heather’s Vlog
Vlog 4.
4. Storm
Storm Dog
Dog Marketing
Marketing
back and forth with her alcoholic,
back and forth with her alcoholic,
rowdy
rowdy father
father who
who is
is always
always watching
watching
TV in the background.
TV in the background.

“Stories
“Stories and
and comments
comments from from aa very
very
‘girly’
‘girly’ mother of boys.” This is aa
mother of boys.” This is
Great
Great short
short videos
videos with
with small
small frequently
frequently updated
updated VlogVlog that
that is
is aa
business tips that are useful,
business tips that are useful, 5.
5. The
The Pink
Pink Chanelier
Chanelier great
great example
example of of how
how Vlogging
Vlogging can
can
concise
concise and
and consistent.
consistent. enhance
enhance traditional blogging, be
traditional blogging, be PR-
PR-
friendly
friendly and utilize social media to
and utilize social media to
the
the fullest.
fullest.
CHALLENGES OF VLOGGING
IfIf aa single
single
vlogging
vlogging
website
Video
Video attracts
Therefore, if thousands of
distribution on
video
video blogging
blogging viewers,
the
the Web
Web has
has aa becomes servers
considerable
common servers could could
Resources amount common in in the
the be
Vlogging Resources amount of of future, be
Vlogging needed future, its
its use
use overwhelmed.
stems from needed toto space and
space and must depend
capture, store, bandwidth As a result,
bandwidth on the issues of mass
and distribute requirements –
requirements.
requirements. accessibility
accessibility indexing,
video. the larger the
and
and storage, and
video file, the
affordability of retrieval
greater
greater the
the broadband retrieval are are
network
network currently
currently beingbeing
connections. addressed.
demand.
“Vlogging depends on bandwidth.”

                                                       
THE FUTURE OF VLOGGING

As video blogging capabilities progress, video buffs could have a powerful

impact on website design and development in the future.

The internet buzz that has swept the country could escalate even more through
the advancement of video blogging techniques.

Video blogging has the potential to become a significant communication tool for
the future.
ANY QUERRIES